Taboola Native Advertising Tips

[mandsnatalie]

Taboola's native advertising really does work if you follow your Account Manager's best practice for your SPECIFIC vertical and offer you're running.

They can draw insights from campaigns running similar offers to show you benchmarks and how to start out.

I have helped affiliates scale for years on Taboola, and can also help affiliates get set up with an Account Manager on there (it's always free of charge to have one).

 

[T J Tutor]

They refused to work with us unless we changed our Terms of Service, yet they refused to do the same for us. Their B2B practices are not friendly!

 

[tacker-macker]

Lately there have been more questions about them, and my expenses have significantly increased with Taboola last weeks. I think I know why, but I can't attach the link. Here's Article name:

Taboola’s Brand-Safety Crisis: How Pirate Content, Incentivized Ads, and Linkvertise Are Undermining Digital Advertising​

By the way, maybe that’s why they stopped to work with you after updates Terms of Service.

 

[JessicaSmithhhh]

Solid advice here—Taboola definitely has potential if you treat it more like a data game than just traffic blasting.


One thing that helped me a lot early on: testing angles across multiple accounts. Sometimes a headline or image that bombs on one campaign can take off under a fresh account with a slight variation. If you're managing multiple campaigns or verticals, I highly recommend using an antidetect browser like * removed by Admin *. It keeps each ad account isolated with unique fingerprints, which is super helpful for scaling without raising red flags.


Also, don’t sleep on the power of geo-segmentation. What flops in Tier 1 might crush in Tier 2 or 3 markets with the right native creative.


And yeah, having a good Account Manager is key—mine actually helped me cut CPA by 30% just by adjusting placements and using Taboola’s Smart Bid more effectively.


Curious what niches people here are seeing the best results in lately? I've been seeing solid ROI in Nutra and finance.