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Stupid Ad Networks

Discussion in 'Mobile Marketing' started by JailHouse, Nov 7, 2014.

  1. JailHouse

    JailHouse Affiliate affiliate

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    I've invested a lot of money with various Ad Networks because they give good targeting option (such as, category, carrier/wifi, demographics etc...).

    However, when it comes time to optimize the campaign and you look in the reports to see which category or which connection type the traffic came from, you realize that the ad network doesn't offer that type of reporting.

    What's the point of offering targeting options if you cant optimize according to those options. It just doesn't make sense.

    Almost every one I have signed up with does things this way.

    Anyone know of any Ad Networks which do give you full reporting features of all the targeting options they offer?

    JH
     
  2. monetizer
  3. lrs1995

    lrs1995 Moderator moderator affiliate

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    You need to research before start setting up campaigns and running traffic.
    Talk to your rep there before hand so you know what kind of targeting and optimising options the ad network provides.

    Different networks have different ways to optimise like in some you can optimise by carriers in other you can't.

    The best way would be to have a look around at the ad network and talk to your rep.
     
  4. servandosilva

    servandosilva Moderator moderator affiliate

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    Also, you need to use a tracker instead of relying in the network stats.
    Otherwise, try decisive. their platform allows you to check all the stats and block anything you need.
     
  5. JailHouse

    JailHouse Affiliate affiliate

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    Yep, decisive is an exception. They have good reporting.

    Shame I haven't made money out of them.

    Anyhow, i am checking the reporting features now, after I figured out what I was doing wrong.

    JH
     
  6. arc0300

    arc0300 Affiliate affiliate

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    all the data i need i get from my tracker software. never bother to look at the network's stats that much since each network has different types of reports and etc..just easier to see it all in one place.
     
  7. JailHouse

    JailHouse Affiliate affiliate

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    The tracker doesn't tell you which categories to cut out. How would you do that?
     
  8. shreedharcva

    shreedharcva Affiliate affiliate

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    Hi Anna,
    Looking for affiliates ?
    Are u accepting those who make less than $1k.??
     
  9. arc0300

    arc0300 Affiliate affiliate

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    most networks let you use tokens. and they usually have a category token that you can input into your URL. and then you can run a report on your tracking software and sort by categories.

    tokens are your friends. they're the key to some detailed information.
     
  10. JailHouse

    JailHouse Affiliate affiliate

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    Sadly, many Ad Networks dont have all the tokens that they target. Many don't have tokens for categories and their sub categories or channels or wifi/carrier split etc...

    Yet, they offer that as a targeting option.

    Here is the response from StartApp when I emailed them about this problem...

     
  11. shreedharcva

    shreedharcva Affiliate affiliate

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    Although I dont recommend it, Its really good to create multiple campaigns category wise and carrier wise.
    I normally create 2 campaigns on StartApp 1. Cellular 2. Wifi
     
    yafee likes this.
  12. JailHouse

    JailHouse Affiliate affiliate

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    For networks which require a lot of manual work to upload creatives for each campaign, its a lotta work.
     
  13. arc0300

    arc0300 Affiliate affiliate

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    yea. SA doesn't. but others do. like leadbolt. their new system is better now. before you weren't able to nix any categories once the campaign was approved. but now you can go back and under the 'optimize' tool, you can omit certain categories.

    cloning campaigns help if there isn't a bulk upload for creatives.
     
  14. servandosilva

    servandosilva Moderator moderator affiliate

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    You can still use their app ID tokens. I wouldn't rely that much on categories anyways, as you really want to go as broad as possible to get volume.
     
  15. Andreatang

    Andreatang Affiliate affiliate

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    you shall try some tracking platform,voluume, Will do
     
  16. Sunnie Almobi

    Sunnie Almobi Affiliate affiliate

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    Yes, it should be talk with traffic REP, but it seems that it is hard to keep in touch with them.
     
  17. Daniel Bernhardt

    Daniel Bernhardt Traffic Manager Traffic Manager affiliate

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    That means alot about the network if you cant reach out to them before you purchase... I would avoid working with a network that has not support...
     

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