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Single or double opt in?

Discussion in 'Email Marketing' started by Tyler1, Jul 6, 2014.

  1. Tyler1

    Tyler1 Affiliate affiliate

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    Just starting some lists is it best to double opt in?
     
  2. azgold

    azgold Moderator moderator affiliate

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    I think DOI would help weed out some spammer joins. Also, in some countries, it is required by law, I think.

    There are some really experienced list builders here, I'm sure they'll chime in.
     
  3. servandosilva

    servandosilva Moderator moderator affiliate

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    I'd say it also depends on the niche you're building a list. But yeah, preferably, DOI unless you think you can get better ROI and a lot more active leads with SOI.
     
  4. ljads_jerrold

    ljads_jerrold Affiliate Manager Affiliate Manager affiliate

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    DOI is probably the best IMO, both for subscribe lists and offers as well, DOI help getting only those 'REALLY' interested in your offer or service/product/information you are trying to promote. If you are just looking for volume of email addresses to send to then SOI would be best. All depends what you are planning to do with them all.
     
  5. calypso

    calypso Affiliate affiliate

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    Yeah, it kind of depends on what your doing. If your branding something you could use DOI if your just building a list to make money from; a SOI would be better.
     
    1 person likes this.
  6. nmansfield

    nmansfield Affiliate affiliate

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    You can't say it any better than that
     
  7. iamattila

    iamattila Affiliate affiliate

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    If you getting traffic from SEO, then DOI - if you are paying for it then SOI :)
     
  8. ProfitHacks

    ProfitHacks Affiliate affiliate

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    I'd always go with SOI
     
    joshuaharwood likes this.
  9. church

    church Affiliate affiliate

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    Can someone please explain the difference when it comes to legal issues. Is a single enough?
     
  10. azgold

    azgold Moderator moderator affiliate

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    If I understand the recent CASL correctly, a SOI is enough in Canada but you have to be very (very!) specific about what they're signing up for.

    I thought in the states it has to be DOI but I don't really know about that.
     
  11. joshuaharwood

    joshuaharwood Affiliate affiliate

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  12. douglasobrien

    douglasobrien Affiliate affiliate

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    Our tests have deducted that single opt in is the most effective. We always loose too many on double opt ins. Plus the quality difference never makes up for it!
     
  13. hypefree

    hypefree Affiliate affiliate

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    The real answer is it depends. Sometimes I do DOI and sometimes SOI.
     

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