Should I modify the banner or add a landing page?

[cornwaste]

Hello,
I'm new to mobile marketing. I am promoting a ES CPI offer for two days.
I have tested two banners provided by network. One got 523 clicks and 1 conversion, the other got 744 clicks and 2 conversions. Both of them are in English. Now I spent $21.88 and the got $3.3 back.
I wonder how could I promote this offer?
Should I just modify the second banner or add a landing page?
Another question, what banner language works better in ES? Should I use Spanish in banner instead of English?
Thanks in advance!

 

[servandosilva]

Yes. Use Spanish and you should see a nice boost in your conversions.
Then add a lander and split test (in spanish too).

 

[crookgfx]

Spanish would convert better since the offer is a Spain geo. Btw what traffic source are you using? your getting really cheap clicks.

 

[cornwaste]

Yes. Use Spanish and you should see a nice boost in your conversions.
Then add a lander and split test (in spanish too).

Thanks very much!
I have already changed the language into Spanish. And now I am going to learn how to create a mobile landing page. Do you have any suggestions about what tools to build mobile landing pages?

 

[cornwaste]

Spanish would convert better since the offer is a Spain geo. Btw what traffic source are you using? your getting really cheap clicks.

Thanks for your suggestion. I used Buzzcity and Airpush. The ES traffic is not cheap, the recommended bid price is much higher but I bid at the minimum price so the traffic is very small.

 

[sleenirvana]

Don't just bid on a minimum, test out high and low bids to see how it converts. At the end its about finding a balance between bid prices and CV

 

[cornwaste]

Don't just bid on a minimum, test out high and low bids to see how it converts. At the end its about finding a balance between bid prices and CV

very useful! Thanks very much!

 

[Stillbroke]

Banner or Lp Depends, are you using cpm ads or cpc

if your using cpm and have low ctr then work on banners
if your using cpc and have low conversions then work on a landing page