Google is set to launch a new version of its search engine named Caffeine, which will have improved speed, accuracy, size, etc. As far as Google is concerned, if a SEO company is following the old preference criteria and search algorithm, they cannot succeed. Thus, any SEO company should keep itself open to the changing trends of the search engines. Some of the old and reliable methods of SEO are, knowing top directories to submit the websites, knowing search-engine friendly website design, submit articles/blogs to increase the popularity of the website, etc.
