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Remnant Traffic: Turn Waste Into Profit

Discussion in 'Guides, Case Studies and Tutorials' started by Addiliate.com, Apr 8, 2016.

  1. Addiliate.com

    Addiliate.com Affiliate Manager Affiliate Manager affiliate

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    noun: remnant; plural noun: remnants
    1. a part or quantity that is left after the greater part has been used, removed, or destroyed.

    So what is remnant traffic in the context of affiliate marketing? Remnant traffic – also called residual traffic – is any and all traffic that is coming from a traffic source you did not intent to use for the promotion of your campaign.

    Every campaign has its own targeting metrics such as country, language, mobile carrier, and allowed vs. not allowed traffic sources. Apart from this, remnant traffic can also be generated by back button redirects, if your campaign gets paused by the advertiser without notice but traffic is still flowing (we’ve all been there!) or by redirecting the user when he/she clicks on the close-screen button in the browser.

    In an ideal world you will only get traffic that complies with all these restrictions and conditions, but in reality a small portion of your traffic will not comply with the pre-specified campaign conditions. This can go up to as high as 10% in some campaigns but is normally only 1-3% of your total campaign traffic.

    Its important to remark that the above described remnant traffic to your campaign is fully worthless to your advertiser as the advertiser does not accept this traffic, and hence will not pay for it.

    Summing up the fact that the advertiser won’t pay for remnant traffic, and that this traffic can still make up a small – but nevertheless important – part of your entire traffic, one can easily see an opportunity is missed to make (more) money with your traffic and to optimize your entire A to Z revenue stream on a particular campaign.

    A few companies have seen this gap in the market and can help you to monetize your remnant traffic. This can increase your revenues with 1-3% or even more, depending on how much remnant traffic your campaigns generally have.

    As margins are shrinking due to increased competition in the affiliate marketing space, this can often make the difference between making money or losing money. At Addiliate, we would recommend to work with theparkingplace.com or redirect.com to monetize your remnant traffic. These companies will rotate various offers on your remnant traffic and optimize them on eCPM so your total campaign revenues are maximized.

    Don't hesitate to reach out on skype or email if you want more info!
    More articles on various affiliate marketing topics can be found here:Christoph Brughmans | Director at Clicktron Media
     
  2. Dustin Barruela

    Dustin Barruela Affiliate Manager Affiliate Manager affiliate

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    So okay. This might probably sound a little Ad Op-ish question but its okay if you cant really answer it.

    The question goes:
    How do you utilize remnant traffic through RTB? Is it possible over a self-serve platform? If so, what are the steps to do it?

    This has been bugging me ever since. Thanks for the very informational post!
     
  3. Addiliate.com

    Addiliate.com Affiliate Manager Affiliate Manager affiliate

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    Depends on the RTB platform if they support the technology theparkingplace.com (or any other remnant company) is using. I would just ask the RTB platform if you can implement this for all traffic where the click is not originating from the country, language, carrier, traffic sources allowed on your campaigns.
     
    Last edited: Apr 8, 2016

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