Recognize trends in verticals/offers

[ironbull]

Hey Taiwo,

Thanks for replying to the questions here. I have a good one.

How do you recognize trends in verticals and offers?
How do you know when an offer in rising and when it is falling?

The point of these questions is to recognize when is the best moment to bank hard on vertical/offers.

 

[Adcombo]

The fist thing is necessity, if this product on demand- you'll have success. E.g. we have lots of health and beauty products because every woman wants to be liked by men and these products are always on demand.
The secon one is geo, it's a very important factor and you should test lots of geos before you find a real trend. For example, we have lot of very successful campaigns in Western Europe as this is a rather unique geo und you'll definitely win here.
Also look at season factors, price and so on...
If you're looking to promote trends in heath and beauty thematics- don't hesitate to ask me