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Quick Question re CPC Banner Ad

Discussion in 'Pay Per Click' started by azgold, Jan 7, 2014.

  1. azgold

    azgold Moderator moderator affiliate

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    Hi, Guys:

    I think this may be just a quick question/answer.

    I've been running a direct link game banner on 7Search's display network. It has had over 1700 impressions, 1 click and no conversions. Is it time to pull the plug on that offer? I've used assorted banners for the campaign, though they all look pretty much the same.

    Thanks!
    Shirley
     
    Last edited: Jan 8, 2014
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  3. azgold

    azgold Moderator moderator affiliate

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    Guess what I'm really asking is ... when is it wise to consider a campaign's viability? What would be the typical impression to click ratio be before it's logical to pull a campaign?
     
  4. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

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    Have you been using partner blocking and day parting? Are you running several different campaigns for the same offer? Have you split test banners?
     
  5. azgold

    azgold Moderator moderator affiliate

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    I've no idea really, what day parting is. Something like split shifts?

    I haven't blocked any sites because I don't know which ones to block as only one site has resulted in a click.

    I've used all the banners available pretty much, per campaign. One of the advertisers states that you must use their creatives.
     
  6. cricket chiu

    cricket chiu Affiliate affiliate

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    I am ready to test 7search display
     
  7. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

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    Once you have run traffic on a campaign for a period long enough to acquire sufficient data, you will be able to identify which time of the day are producing for that particular campaign and who is sending you the traffic that converts.

    Day-parting allows you to have your campaigns run during the specific times that are producing well. Partner blocking allows you to block the websites and partners that are sending you bad or non-converting traffic.
     
    1 person likes this.
  8. azgold

    azgold Moderator moderator affiliate

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  9. melgib

    melgib Affiliate affiliate

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    Great description TJ,

    i like to use bevomedia affportal to automate this process. Auto optimize my landing pages and affiliate offers I'm rotating. Which is based on time of day, geo location and much more..

    Here's a better description of Its features.
    But I don't think it will work if you are just running one affiliate link.

    Good luck!
     
    Last edited: Jan 13, 2014

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