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Protect Your Brand - Need Help Policing Your Affiliate Program?

Discussion in 'Affiliate Management and Recruitment' started by Linda Buquet, Aug 25, 2006.

  1. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

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    Jeff Molander just launched <a target="_new" href="www.protectmymark.com">ProtectMyMark</a> a new service that helps affiliate managers and other online marketers recover and collect un-due fees by auditing, monitoring and policing your trademarks. According to the new site part of the service they offer involves finding, documenting and quantifying illegitimate referrals that can be used to recover undue commissions and justify corrective actions. Here are some examples of areas they can monitor.

    * Affiliate cheating like "cookie stuffing" techniques (profiting from illegitimate referrals)
    * Adware / spyware usage (pop-ups, browser handler objects, etc.)
    * Weekend, holiday and evening ("day parts") ad buys

    <strong>Press Release - <a target="_new" href="http://www.prweb.com/releases/trademark/protection/prweb428584.htm">Marketers Have New Weapon in Fighting Web Trademark Abuses</a></strong>

    <blockquote>Chicago, IL (PRWEB via PRWeb Direct) August 24, 2006 -- Marketers using the Web are concerned with the way their trademarks are used by their own Web marketing partners and affiliates according to <a target="_new" href="http://www.molanderassoc.com">Molander & Associates Inc</a>, a company launching a service to help find, correct and monitor for such behavior. The new service, dubbed <a target="_new" href="http://www.protectmymark.com">ProtectMyMark</a>, helps marketers recover and collect un-due fees by auditing and monitoring partnership-focused Web programs such as affiliate and shopping comparison.

    "Marketers need to be vigilant in policing their trademarks within the Internet sphere and that means search, adware and spyware," says Mike Bibbey, Director of eCommerce for multi-channel marketer, <a target="_new" href="http://www.intheswim.com">In The Swim</a>. "Policing your trademarks is healthy from a bottom line, return-on-ad-spend perspective as well as a legal requirement."

    ?The rules of engagement created by marketers must be complied with,? says Molander & Associates CEO, Jeff Molander. ?Otherwise why have rules??

    ?Marketers have found policing their terms and conditions to be laborious, burdensome,? Molander says. ?Our team can lighten the load through use of proprietary technology and good old fashioned elbow grease.?

    "Unfortunately we live in an age where one's marketing partners are tempted to use search engines in a way that allows them to grab the low hanging fruit," says Lisa Papageras, Manager of E-Commerce for multi-channel, multi-title marketer, Universal Screen Arts (operating What on Earth, Art & Artifact, Signals and Wireless catalogs and Web sites). "Keeping tabs on your partners' use of paid search marketing tactics is part and parcel of fiscally responsible online marketing."</blockquote>
     

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