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PPV campaign...lets see if its a winner!

Discussion in 'Follow Alongs and Online Journeys' started by jims45, Aug 6, 2014.

  1. jims45

    jims45 Affiliate affiliate

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    Just set up a campaign with Peerfly using 50onRed traffic. I am using intext with four creatives, campaign has been running 24 hours and so far this is my data:
    IMPRESSIONS: 33470
    CLICKS: 99
    COST: $10.83
    Conversions: 3
    Revenue: $3.30
    Two keywords from twenty four worked really well but as you can see no positive ROI. The offer is a prize giveaway/email submit.
    I can't tell which creative works best as I have conversions showing in Prosper but not 50onRed, maybe someone can advise me on that. I placed a java pixel from 50onRed in the Prosper traffic source set up, maybe I need a server to server pixel?
    All comments and advice much appreciated (stick with it or bin in etc.);)
     
    1 person likes this.
  2. servandosilva

    servandosilva Moderator moderator affiliate

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    Keep us updated man.
    Are you tracking everything you can?
     
    1 person likes this.
  3. jims45

    jims45 Affiliate affiliate

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    Yes I have most of the tracking data except conversions showing in 50onRed, hoping I can fix that soon.
    All four creatives are getting a similar number of impressions, however one keyword at $0.11 is getting all the clicks (except 3).
    I set the daily budget at $10 for testing purposes, so if giving an unlimited budget the traffic would have been double I guess.
    Post new data tomorrow;)
     
  4. jims45

    jims45 Affiliate affiliate

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    Update:
    IMPRESSIONS: 84760
    CLICKS: 236
    CONVERSIONS: 7
    COST: $26.05
    REVENUE: $7.70
    AVERAGE CTR: .300% (for creatives)

    All four creatives produced a similar CTR, maybe day parting would improve ROI ? Will run for another day and see what happens.
     
  5. K

    K Administrator Administrator affiliate

    Not really enough data to tell yet, let us know what the stats say now?
     
  6. jims45

    jims45 Affiliate affiliate

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    More stats:
    IMPRESSIONS: 113,610
    CLICKS: 319
    CONVERSIONS: 9
    COST: $35.28
    REVENUE: $ 9.90

    From the stats I can see that the plain text ad (without graphic) gave the most conversions though obviously not enough for positive ROI

    However, from this testing I have learned to look at the offer very closely when it comes to email submits, some have quite severe requirements from the entrant which
    would affect conversions. Lesson learned;)
     
  7. SvartaHatten

    SvartaHatten Affiliate affiliate

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    50onred intext works better for me with some higher paying offers, skip the email submits :)
     
  8. rockstarvipul

    rockstarvipul Affiliate affiliate

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    Avoid email submits. They don't convert really well.
     
    sifcom likes this.

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