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PPV and BoxOfAds future

Discussion in 'Pay Per View' started by TrafficHunt, Feb 19, 2015.

  1. TrafficHunt

    TrafficHunt Traffic Manager Traffic Manager affiliate

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    Hey Lukasz,

    Thanks for your time and hosting the Expert Week at the Fix ;)

    I've heard an opinion before that PPV as compared to many other traffic sources (CPM/CPC media buys in particular) is a shrinking segment. Do you agree with this statement? Can you comment on the vertical perspectives based on your knowledge/experience?

    If indeed business opportunities in PPV are narrowing how do you prepare your business for the future? Is BoxOfAds planning on or maybe already gaining exposure to any other verticals?

    Thanks :)
    Alex
     
  2. Martini

    Martini Affiliate affiliate

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    Hey buddy, BOA isn't just PPV but also major Display networks. That being said I 'm also curious about Lukasz view on the future of PPV.
     
  3. TrafficHunt

    TrafficHunt Traffic Manager Traffic Manager affiliate

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    Ahh thanks martini, I didn't know that. It's just that it's been emphasized that Lukasz is going to answer PPV questions so I assumed BOA covers mostly this segment :)
     
  4. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    As a product we want to go into as many traffic sources as possible, to give users way to scan whole advertiser strategy. As for PPV, I keep on hearing it's going down ;) but new ppv networks a starting out so nothing to afraid of. It's here and it will be here for quite some time :)

    Thanks,
     
    TrafficHunt likes this.

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