There was an article on Wordstream, written by Maddie Cary, called Spring Cleaning! 4 PPC Account Audit Tips To Save You Money.
According to Cary, we should be spring cleaning our PPC accounts to save money and ensure a nice, clean start in the next quarter.
She suggests that you ask yourself four specific questions to use as your guideline for whipping your account into shape:
#1: Are You Targeting The Right Devices?
- discusses desktop vs mobile percentages, bid modifiers and mobile messaging
#2: Are You Matching To Relevant Queries?
- discusses branded vs non-branded queries; negative keywords; search term reports
#3: Are You In The Right Place at the Right Time?
- talks about local, language, hour of day targeting
#4: Are You Using All The Bells & Whistles?
- recommends that you select add-ons most applicable to your goals
- covers ad extensions
The article includes tips for auditing in response to the questions.
You can read the full article on Wordstream.
___________________________________
Do any of you audit your PPC accounts?
If so, do you do them quarterly, as this article seems to suggest is good?
According to Cary, we should be spring cleaning our PPC accounts to save money and ensure a nice, clean start in the next quarter.
She suggests that you ask yourself four specific questions to use as your guideline for whipping your account into shape:
#1: Are You Targeting The Right Devices?
- discusses desktop vs mobile percentages, bid modifiers and mobile messaging
#2: Are You Matching To Relevant Queries?
- discusses branded vs non-branded queries; negative keywords; search term reports
#3: Are You In The Right Place at the Right Time?
- talks about local, language, hour of day targeting
#4: Are You Using All The Bells & Whistles?
- recommends that you select add-ons most applicable to your goals
- covers ad extensions
The article includes tips for auditing in response to the questions.
You can read the full article on Wordstream.
___________________________________
Do any of you audit your PPC accounts?
If so, do you do them quarterly, as this article seems to suggest is good?
