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Discussion in 'Search Engine Optimisation' started by Sarvodya Kumar, Mar 21, 2016.
hello friends i want to know When is organic search a better fit for a client than paid search?
Organic Traffic from SEO allows a client to get long term traffic from a search engine, this takes longer but over time is the cheaper option. Paid Search artificially puts you at the top of the search results which improves you traffic instantly however at a higher cost.
Search Engine users are very smart these days and they know very well that there are more relevant organic search results below the highlighted top paid results. So naturally there is more Click Through Rate for organic results than paid results.
It is observed that there are there are 8.5 times more clicks on organic results as compared to paid results. But, it takes long time to rank on top in organic results.
In case of paid results, all the fields like ad text and content on landing page are custom optimized by the advertiser for better conversions. Paid results are proved for 1.5 times more conversions than organic results. Paid results are expensive but, you can place your ad at top of the results by paying the required CPC (Cost Per Click) amount.
So it is up to you, if you want to stay on the top for longer period, then you should work for organic results and wait for your webpage to rank in top organic results. But, if you can't wait for long time and want your webpage on top of the results in a single day, then you should go with paid results.
If you are working for a client and you need instant results then go for both organic and paid search or else if you have time frame i always suggest organic traffic is the best thing than paid one. Since organic traffic means people come with interest and trust whereas in paid one, people may or may not trust your ad. So chances are less to get success, but organic traffic give promising results.
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM)