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My first time running CPA Offer using Facebook Ads

Discussion in 'Follow Alongs and Online Journeys' started by theazzy, Nov 2, 2013.

  1. theazzy

    theazzy Affiliate affiliate

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    Hi everyone I just want to share my experience running facebook ads.

    Sun 27 Oct 1st day

    I pick 1 dating offer from CPA network that look interesting and start promoting with Facebook Ads

    Campaign A - Target 560,000 people
    Reach - 10,880
    Clicks 42
    CTR - 0.212%
    CPC - $0.38
    CPM - $0.8
    Spend - $15.86
    On my first 22 clicks I get 3 leads. So I add another campaign to test different target group and different ads image.

    Campaign B - Target 56,000 people
    Reach - 31,30
    Clicks - 14
    CTR - 0.148%
    CPC - $0.224 (Although CTR is lower than the first campaign.. CPC is lower maybe because my target is more specific?)
    CPM - $0.37
    Spend - $3.2

    Total 2 campaigns
    Spend - $19.06
    Revenue - $40
    Profit - $20.94
    ROI - 109.86%
    CR - 14%
    EPC - $0.56
     
    Last edited: Nov 2, 2013
    arunk89, bluedot and K like this.
  2. theazzy

    theazzy Affiliate affiliate

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    28 Oct 13
    I tried another offer, got good CTR on facebook but no conversion at all. So I paused it and focused on my profitable offer.

    I added another campaign (C) with different target group (same ads image as campaign A)

    Campaign A - Target 560,000 people
    Reach - 4,873
    Clicks 8
    CTR - 0.087%
    CPC - $0.61
    CPM - $0.51
    Spend - $4.8 (CTR dropped and CPC is very high so I lower my budget)


    Campaign B - Target 56,000 people
    Reach - 9,430
    Clicks - 34
    CTR - 0.088%
    CPC - $0.24
    CPM - $0.21
    Spend - $8

    Campaign C - Target 68,000 people
    Reach - 11,133
    Clicks - 59
    CTR - 0.119%
    CPC - $0.13
    CPM - $0.16
    Spend - $8


    Total 3 campaigns
    Spend - $20.8
    Revenue - $52
    Profit - $31.2
    ROI - 150%
    CR - 14.61%
    EPC - $0.58
     
    1 person likes this.
  3. theazzy

    theazzy Affiliate affiliate

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    29 Oct 13
    I kept everything the same

    Campaign A - Target 560,000 people
    Reach - 9505
    Clicks 28
    CTR - 0.133%
    CPC - $0.17
    CPM - $0.22
    Spend - $3


    Campaign B - Target 56,000 people
    Reach - 9023
    Clicks - 44
    CTR - 0.098%
    CPC - $0.17
    CPM - $0.17
    Spend - $5

    Campaign C - Target 68,000 people
    Reach - 10353
    Clicks - 52
    CTR - 0.101%
    CPC - $0.16
    CPM - $0.16
    Spend - $5


    Total 3 campaigns
    Spend - $20.8
    Revenue - $72
    Profit - $51.2
    ROI - 246.15%
    CR - 17.14%
    EPC - $0.69
     
    1 person likes this.
  4. theazzy

    theazzy Affiliate affiliate

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    30 Oct 13

    Campaign A - Target 560,000 people
    Reach - 23163
    Clicks 73
    CTR - 0.120%
    CPC - $0.22
    CPM - $0.26
    Spend - $16


    Campaign B - Target 56,000 people
    Reach - 11748
    Clicks - 54
    CTR - 0.097%
    CPC - $0.24
    CPM - $0.22
    Spend - $12.8

    Campaign C - Target 68,000 people
    Reach - 13419
    Clicks - 50
    CTR - 0.090%
    CPC - $0.22
    CPM - $0.21
    Spend - $11.2

    Campaign D - Target 300,000 people
    Reach - 7536
    Clicks - 8
    CTR - 0.047%
    CPC - $0.54
    CPM - $0.26
    Spend - $4.32


    Total 4 campaigns
    Spend - $44.32
    Revenue - $76.00
    Profit - $31.68
    ROI - 71.48%
    CR - 11.38%
    EPC - $0.46
     
    1 person likes this.
  5. theazzy

    theazzy Affiliate affiliate

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    31 Oct 13
    I paused campaign D because of very high CPC, added another campaign (E) instead

    Campaign A - Target 560,000 people
    Reach - 11964
    Clicks 11
    CTR - 0.038%
    CPC - $0.44
    CPM - $0.17
    Spend - $5


    Campaign B - Target 56,000 people
    Reach - 11495
    Clicks - 50
    CTR - 0.1%
    CPC - $0.22
    CPM - $0.22
    Spend - $11

    Campaign C - Target 68,000 people
    Reach - 13985
    Clicks - 60
    CTR - 0.113%
    CPC - $0.29
    CPM - $0.21
    Spend - $11

    Campaign E - Target 184,000 people
    Reach - 8355
    Clicks - 22
    CTR - 0.089%
    CPC - $0.22
    CPM - $0.19
    Spend - $5


    Total 4 campaigns
    Spend - $32
    Revenue - $64
    Profit - $32
    ROI - 100%
    CR - 11.68%
    EPC - $0.47
     
    1 person likes this.
  6. crysper

    crysper Moderator moderator Service Manager affiliate

    Azzy........you are KICKING ASS!!!!!!! I haven't seen such good results on a Facebook ads follow along for a long time. The BEST results Follow Along on The Dojo so far...

    You are already doing great, but you may still try some stuff:

    1. Getting higher CTR on the images.
    a) Get your best converting image and try these tweaks on it from the Banner tweaker tool on AffKit AffKit.com > Banner tweaker
    Borders may give you a better CTR.

    b) Find similar images to the ones that already have high CTR. Try google images and search by image(click on the little camera icon to upload an image and search for similar ones).

    c) Use the image Finder tool from AffKit AffKit.com > Image finder to search for new images. You can try the weird/unusual angle, always works, even in dating.

    2.Increasing the ROI with a landing page
    It should be a very simple one. You can try asking your affiliate manager if it has some LP examples for this offer or you can check on google. If you can see the competitor's LP it will be awesome...not stealing, just inspiration to get started.


    You achieved some great results that many newcomers just dream to, congrats. Keep this updated so we'll help you scale it ;)
     
    JustDin and lumpenfolk like this.
  7. theazzy

    theazzy Affiliate affiliate

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    Thank you crysper for great tips :) I will try them.

    Anyway I don't know why but today all of my ads stop running. I mean they're still active but no reach, no budget spend at all.
    Anyone have the same problem?

    still $0 today :(

    Untitled.png
     
    Last edited: Nov 2, 2013
  8. theazzy

    theazzy Affiliate affiliate

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    1 Nov 13 (my ads stop running 4 hours before midnight so I still have budget left :( )
    Very good conversion rate on offer today although CTR on facebook was very low (why? I'm not sure)

    Campaign A - Target 560,000 people
    Reach - 5,734
    Clicks 5
    CTR - 0.039%
    CPC - $0.46
    CPM - $0.46
    Spend - $2.32


    Campaign B - Target 56,000 people
    Reach - 9,935
    Clicks - 38
    CTR - 0.093%
    CPC - $0.22
    CPM - $0.21
    Spend - $8

    Campaign C - Target 68,000 people
    Reach -11,822
    Clicks - 40
    CTR - 0.095%
    CPC - $0.29
    CPM - $0.21
    Spend - $8

    Campaign E - Target 184,000 people
    Reach - 7,491
    Clicks - 8
    CTR - 0.035%
    CPC - $0.45
    CPM - $0.45
    Spend - $3.58


    Total 4 campaigns
    Spend - $21.9
    Revenue - $64
    Profit - $42.1
    ROI - 192.2%
    CR - 18.39%
    EPC - $0.74
     
    1 person likes this.
  9. crysper

    crysper Moderator moderator Service Manager affiliate

    Hmm... did you get any warnings for your ads?

    What's your approval rate?

    Maybe it's something temporary on their platform. Did you played with your daily budget/ payment source?
     
  10. theazzy

    theazzy Affiliate affiliate

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    No warnings at all. All of my ads running are 100% approved
    How can I see my approval rate?

    I didn't adjust payment source
     
  11. crysper

    crysper Moderator moderator Service Manager affiliate

  12. theazzy

    theazzy Affiliate affiliate

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    It's running now after I e-mail them :)
     
  13. K

    K Administrator Administrator affiliate

    Love this, great start - your CTR is really bad which means your offer/targetting must be great to be in profit - therefore set up multiple campaigns with different images and copy and try get your ctr better and you should rock this.

    What bidding are you using? oCPM?
     
    1 person likes this.
  14. theazzy

    theazzy Affiliate affiliate

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    Yes optimize CPM
     
  15. theazzy

    theazzy Affiliate affiliate

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    Question:
    1. Which one is better for Facebook ads - iframe or html redirect?
    2. Do I need to use 202prosper or facebook stats are enough

    Thank you.
     
  16. crysper

    crysper Moderator moderator Service Manager affiliate

    1. Iframes are much safer because your URL will show on the browser instead the advertiser's URL. Affiliate links from many affiliate networks are not allowed by Facebook(your ads will get dissaproved and you risk account banning) and the approval team may figure it out that's a redirect. I think Luke said that if you want to use Peerfly offers on Facebook you need to iframe the LP, if the offers allows it.

    For this, we also have an iframer tool AffKit.com > Offer iframer

    2. Yeah, you need set proper tracking, there are guides inside The Dojo to set up Prosper. It will give you important info about your campaign like conversion reports, day partying, etc...
     
    VDLS likes this.
  17. theazzy

    theazzy Affiliate affiliate

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    But my CPC change everyday (I use facebook optimize cpm) so I cannot set actual CPC in prosper?
     
  18. crysper

    crysper Moderator moderator Service Manager affiliate

    Yeah, you can't track the click value but you can track the conversions fired on the affiliate network. It will also show you more details about each visitor you get, including the ip, location, etc so you'll know from where you get the conversion. You'll also have detailed reports and many other stuff.
     
  19. theazzy

    theazzy Affiliate affiliate

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    Will try it thank you :)
     
  20. jacobc

    jacobc Affiliate affiliate

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    I was wondering if you used any angles when promoting your ads on FB?

    Also, did you direct link to the offer or did you use a landing page to presell the offer?
     
    Last edited: Nov 14, 2013

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