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Media Buying

Discussion in 'Display Media Buying' started by clements, Feb 27, 2014.

  1. clements

    clements Affiliate Manager Affiliate Manager affiliate

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    Hi Luck,

    Can you go in depth about what media buying is for Affiliate Networks?
     
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  3. Sidd AdUncle

    Sidd AdUncle aduncle.com Affiliate Manager affiliate

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    @clements , its "Luke" & not luck , He is The real man of this industry and i guess we should pronounce his name correctly if we are looking for an advice from him.

     
    1 person likes this.
  4. LukePeerFly

    LukePeerFly Super Moderator Super Mod moderator Affiliate Manager Service Manager affiliate

    There are a few different forms of media buying, but when most people refer to media buying they're specifically talking about buying banner placement on a website or app. I have an article on media buying on my blog at: Getting started with Media Buying

    Probably the most popular media buy network in our industry is SiteScout. I recommend checking them out and any webinars you can find of Max from WhatRunsWhere :)
     
    1 person likes this.
  5. suberry

    suberry Banned

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    Media buying (also referred to as display advertising) is simply a fancy word for purchasing banner ad space on a website, a network of websites, or an ad exchange network.
    Media buying can be as simple as buying banner inventory on a website directly from the website owner or buying banner ad space through an ad network that provides you access to very high traffic websites.
    These media buys are usually paid for on a CPM basis. CPM means cost per 1000 impressions. An impression is simply one view of the banner on the website.
    Now before you stop reading because you think you wont be able to afford media buying, let’s talk about the more affordable ways to do media buys.
     
  6. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    In general if you want to get your feet wet with Display advertising give a try sitescout. Imho it's best for starting out and it's really affordable to get into it.

    Thanks,
    Johnny
     

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