Landing page vs Direct linking to the offer's LP

[evik]

I'm starting a Voucher offer now and curious about what you boys are doing in these cases
I have the option to use the banners for direct linking
Or use a landing page in the middle.
I know that LP's perform better and I know that I should test it myself but still,
kindly tell me what would you prefer
Thanks

 

[tyoussef]

landing page is the Best In this Case

 

[Dave Hughes]

Landing Page

 

[MxyzptlkFishStix]

Test both.

 

[servandosilva]

Landing page performs better in like 90% of the cases.

 

[n3o]

if you know what you are doing then LP is better ...

 

[donnawheeler]

test both of them is better.

 

[Dr. Forum]

Personally, I will say that the mix between the two options will do. I will at some point use the landing pages especially during the early stages of the promotion. Later on I will then get to the banners. You need to know that banners also have a good way of getting things done because they can be designed in several size and thus easier to reach to kinds of people. Just try them out and see what works out best for you so as to focus on it more.