I think it's worth a shot if that's the type of website you want to run. The niche is very saturated, and you are right there is a ton of competition. To be successful with a RewardSite you want to eventually try and stand out from the rest and offer a fun, interactive environment that keeps the users around for a while.
I talk with start up GPT owners all the time, there is still money to be made in it so jump on it if that's your passion.
It's a fun and challenging niche to be apart of. You just need to make sure you stand out from the others.
I have seen new admins come and go before you do start a site make sure you can commit to a couple of hours a day running the site and won't give up after the first month when growth is slow/ you don't make $100's in profit
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