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Improving CTR

Discussion in 'Tracking' started by cpafixman, Oct 25, 2014.

  1. cpafixman

    cpafixman Affiliate affiliate

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    Hi there. I have a campaign that's got a 100% roi on 7search, its an email submit so the income isnt massive but still atleast im not losing money.

    I have a keyword that's converting but the CTR is only 0.03%. it has 200 clicks with 661,518 impressions. how can i get it upto at least 1%.

    should i bid more even though my rank is 1.9?
     
  2. lrs1995

    lrs1995 Moderator moderator affiliate

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    Try making changes to the Ad Title and Body copy of the ad for the certain keyword only.
     
  3. cpafixman

    cpafixman Affiliate affiliate

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    The problem is the keyword is really generic. its only one word.
     
  4. douglasobrien

    douglasobrien Affiliate affiliate

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    The traffic source is important, but using testing and optimization, you can improve the CTR too.
     

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