monetizer expertmobi
Dismiss Notice
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

Impression Vs Clicks

Discussion in 'Display Media Buying' started by Jim Moriarty, Feb 3, 2016.

  1. Jim Moriarty

    Jim Moriarty Affiliate affiliate

    241
    74
    28
    What are the optimum clicks should I get per impression? I mean what is the good or average click ratio against impression?
     
  2. monetizer
  3. HCFGrizzly

    HCFGrizzly Affiliate Manager Affiliate Manager affiliate

    293
    67
    28
    The clicks per impression ratio is called a click-through rate (we will call it CTR from here on)
    What ads are we talking about?
    If we are talking about AdWords the average CTR is 2% (2 click on 100 impressions). Anything over 2% can be considered an above average CTR.
    However, it’s important to note that average CTR, as well as other key metrics, like conversion rate, can vary widely by industry, because some industries are more competitive than others. So the best way to know if your CTR is higher or lower than average is to look at industry-specific benchmarks.
     
  4. Jim Moriarty

    Jim Moriarty Affiliate affiliate

    241
    74
    28
    Do you mean 1 impression is 1000 views? so 100 impression means 100*1000 views? I know there are different niche and vertices have different stats. But what do you think for poor CTR percentage?
     
  5. HCFGrizzly

    HCFGrizzly Affiliate Manager Affiliate Manager affiliate

    293
    67
    28
    An ad impression is when an ad is viewed. So 1 impression = 1 view. If you are talking about ad impressions vs page views, then that is a different story.
    Like I said, the CTR is different for each niche. For AdWords a bad CTR is below 2%
     
  6. Dispply

    Dispply Affiliate Manager Affiliate Manager affiliate

    633
    182
    43
    Agree, all CTR higher then 2% is pretty good one.
    However if you can target, you can increase it up to 5%.
    CTR of 2% = 2 clicks on 1000 views.
     
  7. Anonymous Marketer

    Anonymous Marketer Affiliate affiliate

    155
    55
    28
    This is actually depending on the niche. Some niche has high CTR like 3-5% but if you are going to less than 1% then there are something about your ads. You need to change your banner /text or you have to change your traffic source.
     

Featured Resources (View All)

MI