iGaming ads have become extremely popular and claimed a special place in digital marketing in the past decade. Of course, Adsterra couldn’t stay away from this. That's why we have prepared a detailed and motivating guide for you, from one of our brightest sports encouragers and analysts, Mikhail Zhikov, that will dive into the specifics of a successful iGaming marketing campaign.
Developing a clear and strong strategy will help you achieve top results in your "iGaming" campaigns. Now, let's delve into the critical aspects of targeting and budgeting. Through this guide, you'll pick up the essential settings that will allow you to tap into the most profitable traffic segments.
This guide will cover:
- Ad formats and creatives for iGaming marketing.
- The power of visuals in iGaming ads.
- CPA vs. CPM in iGaming digital marketing.
- Targets and limits.
- Bidding.
- Traffic distribution.
- Unique optimization features.
- And much more...
Click here to read the full guide in our blog and get ready to set or improve your iGaming campaigns.
