So here is something interesting.
Friend of mine has been approached to help start a digital agency. Couple of guys sold their own marketing business, and want to start another but covering more disciplines.
I was asked what I thought, as they have meetings coming up to discuss terms.
Which brings me on to today's question.
I believe it is too hard to be all things, to all men. So given what is happening in the industry and where it seems to be heading, what would you do?
You're well funded, have almost total control over what happens and your job is to make money and build a portfolio of clients. Where do you start?
Personally - I would look at list building and lay high quality foundations, top shelf auto responder and treat my data like it was my baby. I would look at mastering Native, collecting data and running various tests etc.
Finally, hyper local SEO. That would be it.
Friend of mine has been approached to help start a digital agency. Couple of guys sold their own marketing business, and want to start another but covering more disciplines.
I was asked what I thought, as they have meetings coming up to discuss terms.
Which brings me on to today's question.
I believe it is too hard to be all things, to all men. So given what is happening in the industry and where it seems to be heading, what would you do?
You're well funded, have almost total control over what happens and your job is to make money and build a portfolio of clients. Where do you start?
Personally - I would look at list building and lay high quality foundations, top shelf auto responder and treat my data like it was my baby. I would look at mastering Native, collecting data and running various tests etc.
Finally, hyper local SEO. That would be it.