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How To Setup Facebook Retargeting Pixel Properly?

Discussion in 'Tracking' started by canadian, Oct 5, 2014.

  1. canadian

    canadian Affiliate affiliate

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    I plan to advertise on FB and track conversions. My problem is that I want to have 2 separate domains with this setup:

    1) domain-one.com for landing page
    2) domain-two.com for "Thank you" page

    My funnel would look like this:

    FB Ad ---> domain-one.com (landing page) ---> domain-two.com (thank you page)

    Now I want to track these 2 things:

    1) visitors who clicked on ad, landed on my landing page (domain-one.com) and left
    2) visitors who clicked on ad, landed on my landing page (domain-one.com) and finished on my "Thank you" page which is on separate domain (domain-two.com)

    As you can see I want to segment people for those who signed up and those who didn't and make two separate retargeting campaigns, but I have 2 separate domain URL which make my life a little bit difficult.

    Questions:

    1) Do I need to go through "Create a Custom Audience from your Website" twice and create 2 separate pixels?
    2) Could somebody do me a screenshot for dummy campaign on how should I enter my URLs in "Include" section properly like in the image bellow?

    [​IMG]
     
  2. monetizer
  3. servandosilva

    servandosilva Moderator moderator affiliate

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    What you're trying to do is pretty easy man.
    You just need to create 2 different audiences (the pixel code will be the same) and add the ones who visited the first URL only with the first audience, and a conditional audience that goes for both pages for the second audience.

    Have a look at Jon Loomer Digital blog for some examples on how to fill it correctly :)
     
  4. canadian

    canadian Affiliate affiliate

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    You mean like this:

    Domain-one.com

    [​IMG]

    Domain-two.com

    [​IMG]
     
  5. servandosilva

    servandosilva Moderator moderator affiliate

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    Yes!
    Also, why do you need 1 domain for each lander?
     
  6. canadian

    canadian Affiliate affiliate

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    I will have multiple landers on one domain and multiple "Thank you" pages on other. I like to keep things separate even though it is not needed.
     

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