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How to scale on Facebook

Discussion in 'Social Media' started by Leo, Jul 8, 2016.

  1. Leo

    Leo Affiliate affiliate

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    I have a profitable campaign on Facebook. I spend $10 a day and net profit is from $10 to $20, now I want to scale.

    At the moment I'm splitting test 2 different landing pages that seems have the same CTR and CR, but I want to rotate 2 more landing pages to take the best one.

    But how about scale? I have to start a new campaign to increase budget or I can do it with the current one? I'm asking this because I tried to change budget from $10 to $25 a day but CR decreased and also CTR of the ad.

    I'm going to add conversion pixel into my landing pages, but I have a question here. My funnel is: add->LP->Offer If I put converion pixel on my landing page I'll track all my visitors not ones that really convert. Is there a way to track only users that converts or reach the offer? Because I'd like to create a custom audience to reach the best target, but I have a lot of confusion about that.

    I really don't know what is the best move to do now.
     
    Last edited: Jul 8, 2016
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  3. tyoussef

    tyoussef Moderator moderator Service Manager affiliate

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    how much the offer payout
     
  4. Leo

    Leo Affiliate affiliate

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    I don't know
     
  5. azgold

    azgold Moderator moderator affiliate

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    Typically, you set up your tracking link and variables via your tracker, which will give you a postback to put in a specified place within the network's dashboard.
     
  6. Leo

    Leo Affiliate affiliate

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    Yeah I know, but I meant how I know what type of demographic really convert?
     
  7. azgold

    azgold Moderator moderator affiliate

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    Ohhhh, sorry - I misunderstood.

    Hmm...I know Google Analytics can give you that info, not sure I've seen that in other trackers.
     
  8. lumeire

    lumeire Affiliate affiliate

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    What I did in my testing was I made an ad set for each demo I'm advertising with and tagged the ad sets with a tracking parameter like ?M45-54 for the male 45-54 ad set. You get the idea, I was able to see which demo converts best this way.
     
    azgold likes this.
  9. Dr. Forum

    Dr. Forum Affiliate affiliate

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    Splitting the offers is a good way to have more conversions. It is a smart way of doing things and increasing your earnings too. On the matter of tracking the people who reach the offer, it is possible. You can decide to put a track code on the offer so that it can get to count the number of persons who reach the offer either through the clicks. It works the same way the click tracking softwares work. Be sure t test the offers and campaigns before you roll them out so that you are sure of what you are doing.
     
  10. Leo

    Leo Affiliate affiliate

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    I'm trying with Google Analytics :) Thanks azgold!
    Done, I tracked as much elements possible, LP, demographic and offers.
    Thanks guys! I'm using Adespresso, it s a great tool to manage facebook ads.
     
  11. azgold

    azgold Moderator moderator affiliate

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    You're welcome! Make sure you set everything up so you get the most info possible.
     
  12. lumeire

    lumeire Affiliate affiliate

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    Are you trying to optimize all at the same time? Isn't it too expensive to gather data that way
     

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