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how to optimise landing page?

Discussion in 'Newbie Helpdesk' started by Littleboy, Oct 27, 2014.

  1. Littleboy

    Littleboy Affiliate affiliate

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    Is the below landing page loading time acceptable? What will be the best optimum loading time?

    I see that my images.png of 295kB took 269ms to load (almost 65% of the total load time)

    What is your recommendation to improve?
    1. place to host images (.png or.jpg)?
    2. Should we use only .jpg ?

    I am using this free tool to test the website speed
    Website speed test
     

    Attached Files:

  2. internalsoul

    internalsoul Moderator moderator affiliate

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    What is the ideal load time everyone recommend?
     
  3. lrs1995

    lrs1995 Moderator moderator affiliate

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    Is the below landing page loading time acceptable? What will be the best optimum loading?
    For a web lander, it might be okay (although I'm not sure). It also depends on the traffic source you are using, for interruption marketing channels like PPV its always best to keep the load times as low as possible since you don't want the visitor to close your LP before it loads.
    For mobile lander, I like keeping the load time below 250ms.

    What is your recommendation to improve?
    Use GTmetrix | Website Speed and Performance Optimization to do a speed test. It will tell you the place where you can improve to increase the website load speed.

    1. place to host images (.png or.jpg)?
    Use a CDN to host images, it will greatly improve your load time.

    2. Should we use only .jpg ?

    PNG is better for a images that do not have a background.
    Read this: JPEG or PNG? - Increasing Page Speed with Proper Image Formatting
     
    internalsoul and Littleboy like this.

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