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How to improve ROI in Pin Submit offer

Discussion in 'Mobile Marketing' started by erffiliate, Apr 7, 2015.

  1. erffiliate

    erffiliate Affiliate affiliate

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    Hi guys,

    I had been running a Pin Submit offer of a particular country for a few days with ZeroPark with RON.

    I did split testings with two landers:
    >LP1 (CTR 62%, ROI -49%)
    >LP2 (CTR 42%, ROI -82%)

    > Spent (98USD)
    > Revenue (22USD)
    > Profit (-76USD)

    There isn't a common keywords, targets that I could optimise. I believe my CTR for both LP is quite high and it should do fine but CR is extremely low. :(

    What is the next step I should take to improve/optimise my Pin Submit offer?

    *btw I did applied rules in Voluum on a particular variable that is not allow on my Pin Submit offer. To another offer and it converts.
     
  2. monetizer
  3. captain47

    captain47 Affiliate affiliate

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    You haven't mentioned the payout of the offer, and number of clicks. Both are essential to know if this data is good enough.

    Possible next steps:

    - Stick to LP1. Split test 5 Images. Find best image, then split test headlines.
    - Block placements that ate 3x the offer payout without giving any conversions.
    - Block placements with very low CTR.
     
    wilhb81 likes this.
  4. erffiliate

    erffiliate Affiliate affiliate

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    Total visit: 1900
    Clicks: 830
    Payout: $4.50
    Total conversion: 11
    Conversions for this offer: 9
    Conversions based on rule: 2

    I did this:
    - Added a new LP and split test again ( I did this to get more data)

    Is it sufficient to do the possible next steps that you suggested:
    - Stick to LP1. Split test 5 Images. Find best image, then split test headlines.
    - Block placements that ate 3x the offer payout without giving any conversions.
    - Block placements with very low CTR.

    The placements you mentioned are referring to any variables right?

    How to determine whether the data is sufficient or not?
     
    Last edited: Apr 8, 2015

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