While content is certainly is king, how it is presented also does matter. Readers want blog posts they can easily read. If the moment they land on your site all they see is huge chunks of text and very little white space then odds are many won't read anything you've written.
That's why when writing a blog post if you can't add some images to the article then split up the article, use sub-headings, include a short bulleted list if it's possible and you'll probably have your readers staying on your sites longer.
That's why when writing a blog post if you can't add some images to the article then split up the article, use sub-headings, include a short bulleted list if it's possible and you'll probably have your readers staying on your sites longer.