Dear Friends,
Many of us might already noticed that running CPI offers is no longer easy as it was 2 years ago. Advertisers refuse to pay high payouts for simple installs and apply KPI rules for new campaigns.
I would like to exclude this kind of offers from this topic because in fact
CPI + KPI = CPA
If you are curious why, please follow the link from below:
Why Advertisers Should and Would Switch from CPI to CPA
Obviously, CPI spirit is still lives within Incent offers, so let's discuss experience about rising money with them.
My questions about incent CPI offers are:
Thank you in advance!
Many of us might already noticed that running CPI offers is no longer easy as it was 2 years ago. Advertisers refuse to pay high payouts for simple installs and apply KPI rules for new campaigns.
I would like to exclude this kind of offers from this topic because in fact
CPI + KPI = CPA
If you are curious why, please follow the link from below:
Why Advertisers Should and Would Switch from CPI to CPA
Obviously, CPI spirit is still lives within Incent offers, so let's discuss experience about rising money with them.
My questions about incent CPI offers are:
- Why and when offers go Incent?
- How should we choose this kind of offer?
- Which geos & verticals converting better?
- Which traffic sources are good?
- Would you rather accept KPI and avoid running incent, why?
Thank you in advance!