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How optimize mobile campaigns on Zeropark and similar traffic sources

Discussion in 'Guides, Case Studies and Tutorials' started by cashmoneyaffiliate, Jun 15, 2014.

  1. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    How to optimize mobile campaigns on Zeropark and similar traffic sources

    Thought i would add a quick post on how "I" optimize mobile campaigns on Zeropark and similar traffic sources and the order i do it in. At some point i hope to do a video walkthrough on this subject.

    How to Test Campaigns

    1st - Test 3 or more different landing pages (keep the best one)/ if good CTR but no conversions try the same landing pages with a different offer

    2nd - Pause targets with 0 to very low CTR and no conversions

    3rd - Pause targets that have spent more than 3x the offer payout with no conversions

    4th - Increase the bids on high performing targets

    5th - Pause non performing OS (only once i have enough data)

    6th - Pause low performing ISP (only once i have enough data)

    7th - Decrease bids on targets with conversions but are still showing a negative ROI

    8th - Make slight changes to copy or add/experiment with different elements on the landing page to increase conversion rates


    P.S by 'targets' i am referring to apps/sites/domains my landing pages are appearing on
     
    Last edited by a moderator: Aug 29, 2014
  2. monetizer
  3. lrs1995

    lrs1995 Moderator moderator affiliate

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    Great guide! I am currently trying ZeroPark. This will definitely come handy.
    Thanks.
     
  4. lrs1995

    lrs1995 Moderator moderator affiliate

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    I dont think zeropark allows ISP targeting? or have they added it?
     
  5. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    No they don't lrs1995, so you would just skip that step.

    However other traffic sources that provide popup/popunder, redirect and landing page ads do offer this feature
     
    Mobifix5 likes this.
  6. lrs1995

    lrs1995 Moderator moderator affiliate

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    Have u ever tried popads.net? they offer pop unders.
     
    Mobifix5 likes this.
  7. lrs1995

    lrs1995 Moderator moderator affiliate

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    @cashmoneyaffiliate which type of offers would suggest to run on zeropark traffic?
     
  8. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    ^^^^

    Have u ever tried popads.net? they offer pop unders.

    I have an advertising account with them but have not had a chance to run any campaigns as of yet

    @cashmoneyaffiliate which type of offers would suggest to run on zeropark traffic?

    Pin submit offers, focus on South America, Asia and Eastern Europe
     
    1 person likes this.
  9. lrs1995

    lrs1995 Moderator moderator affiliate

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    Pin submits like 1 click flow, MO flow, etc mobile subscription offers?

    Which cpa networks do u recommend for these types of offers?
     
  10. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    Pin submits like 1 click flow, MO flow, etc mobile subscription offers?

    Yes

    Which cpa networks do u recommend for these types of offers?

    Furthermobi

    Yeahmobi

    Ask your affiliate manager for the top mobile subscription offers based on EPC and volume
     
  11. lrs1995

    lrs1995 Moderator moderator affiliate

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    Which type of traffic converts better - domain or pop on zeropark for mobile?
     
  12. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    Which type of traffic converts better - domain or pop on zeropark for mobile?

    They both convert, pop burns out faster however
     
  13. jerryling

    jerryling Affiliate affiliate

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    Hi CMA,

    Thanks for your great guide. I am looking into the pin submits offer as well. But I am cracking head on what angle to use for the users to enter their phone number to download free stuff type of offer.

    Can you suggest or hint some angle for the pin submit offer ? Thanks
     
  14. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    ^^^

    Hello jerryling

    There a lot of angles you can use to promote downlaod now offers ie:

    Unlimited music downloads
    Free Videos/movies
    Ringtones

    Or you could go REALLY simple and just take the user to a landing page that says {brand} content download in progress... After a few seconds fade the text out and replace it with something that says in order for them to finish/complete the download/update they should click OK and confirm there number on the next page (i have used this type of landing page very successfully).

    Good luck
     
    Last edited: Jun 26, 2014
    cod265, topsan, jerryling and 2 others like this.
  15. lrs1995

    lrs1995 Moderator moderator affiliate

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    Would you mind sharing an example of that kind of LP?

    If not thats okay, I understand.

    Thanks CMA!
     
  16. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    ^^^

    Hello lrs1995

    Unfortunately not at the moment, may be some time in the future. :ninja:
     
  17. lrs1995

    lrs1995 Moderator moderator affiliate

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    @CMA
    In "2nd - Pause targets with 0 to very low CTR and no conversions"

    How many redirects is good enough to decide when to pause the targets that are giving a low CTR?
     
  18. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    ^^^

    If after 25 they have 0 CTR i pause them.

    or if the average CTR for the campaign is say 30% and after a 100 a target only has 3/5% with no conversions i'll pause it.
     
    Last edited: Jul 11, 2014
  19. lrs1995

    lrs1995 Moderator moderator affiliate

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    What is the average LP CTR you get when testing on zeropark and other similar traffic sources?

    What is the good LP CTR in zeropark and other similar traffic sources?

    Thanks mate.
     
  20. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    ^^^

    My average landing page CTR is between 15% to 30%

    P.S Add a intro pop it helps ;)
     
    Last edited: Jul 11, 2014
  21. lrs1995

    lrs1995 Moderator moderator affiliate

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    Wow thats a great CTR. My current LP is giving me a CTR of a little over 3% with no optimisation so far.
    I will build 2 more LPs and see how they perform.

    What should I use the intro pop for in a mobile app install offer?
     
    Last edited: Jul 11, 2014

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