Google's advertisers mostly don't know what they're doing and, if they did, Google could lose as much as $2.1 billion in revenue, according to Jon Morris, founder of search engine marketing (SEM) company Internet Marketing Initiative.
Online advertisers can spend 30% less and still get the same results if they work with a capable SEM firm, Morris said. By Morris' estimate, only about 30% of Internet advertisers understand the intricacies of adverting analytics or are working with an SEM company. That leaves 70% wasting money.
Details story at How Google Could Lose $2.1 Billion. Or Not. - Technology News by InformationWeek
Online advertisers can spend 30% less and still get the same results if they work with a capable SEM firm, Morris said. By Morris' estimate, only about 30% of Internet advertisers understand the intricacies of adverting analytics or are working with an SEM company. That leaves 70% wasting money.
Details story at How Google Could Lose $2.1 Billion. Or Not. - Technology News by InformationWeek
