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How do I increase my Quality Score?

Discussion in 'Pay Per Click' started by GustavoWoltmann016, Jan 11, 2017.

  1. GustavoWoltmann016

    GustavoWoltmann016 Affiliate affiliate

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    How do I increase my Quality Score?
     
  2. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    Make sure that you ad and keywords are very related.

    Also, on your landing page, have links to your privacy policy, contact info, disclosure and TOS.

    Others may have additional tips. :)
     
  3. Unicorn

    Unicorn Get your fix Ninja! affiliate

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    Quality Score is a formula of:
    • Your click-through rate (CTR)
    • The relevance of each keyword to its ad group
    • Landing page quality and relevance
    • The relevance of your ad text
    • Your historical AdWords account performance
    So trying to improve all that will give you better QS, that means Higher Ad Rankings and Lower CPC.
     
    manojsreddy and atc90211 like this.
  4. Morticai

    Morticai Moderator moderator Service Manager affiliate

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    @Unicorn summed it up very nicely.

    I personally noticed one of the largest factors is CTR & relevancy. So as long as your offer is relevant to your targeting, the primary thing you should focus on is CTR.

    A trick to help get a better CTR, is to use the same exact ad 10 times in an ad group.

    More ads = higher probability that one of those ads will have a very high CTR based on chance.
     
    azgold and Unicorn like this.
  5. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    @Morticai - awesome tip, I've never heard/read that before, thanks! :)
     
    Morticai likes this.
  6. ifixas

    ifixas Affiliate affiliate

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    Does it mean that keyword must be used in LP?
     
  7. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    I'm not 100% sure but I did notice in my campaign that I got a higher score for the kws that I had in both the ad and the lander. However, really relevant kws also ranked quite well.
     
  8. Morticai

    Morticai Moderator moderator Service Manager affiliate

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    Yes if your landing page has the primary keyword on the landing page, it almost always helps quality score.

    You can dynamically add the searchers keyword to your landing page by passing it through the url.

    For example: yourlandingpage.com/?keyword=Morticai

    You can then use a PHP echo the keyword wherever you want by placing this in your landing page code : <?php echo $_GET['keyword'] ?>

    <?php echo $_GET['keyword'] ?> will be replaced with Morticai, in this example.
     
  9. mootonandy

    mootonandy Affiliate affiliate

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    Also I think higher QS makes your CPC go down.

    I read if the keyword you re bidding on is in your ad as well as the H1 tag of your lander, then your QS goes up.
     
    azgold likes this.
  10. Glooking

    Glooking Affiliate affiliate

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    What do you mean "use the same exact ad 10 times in an ad group"? if one ad is not relevant enough for the keywords in the ad group then all 10 ads will not be relevant enough.
     
  11. atc90211

    atc90211 Affiliate affiliate

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    I think this formula also applies to Bing. My current bid on the keyword is $0.35, but my average CPC is only $0.14 because my CTR is 3.5%. Hopefully I will get a conversion pretty soon.
     
    azgold likes this.

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