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How do I increase my Quality Score?

Discussion in 'Pay Per Click' started by GustavoWoltmann016, Jan 11, 2017.

  1. GustavoWoltmann016

    GustavoWoltmann016 Affiliate affiliate

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    How do I increase my Quality Score?
     
  2. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    Make sure that you ad and keywords are very related.

    Also, on your landing page, have links to your privacy policy, contact info, disclosure and TOS.

    Others may have additional tips. :)
     
  3. Unicorn

    Unicorn Get your fix Ninja! affiliate

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    Quality Score is a formula of:
    • Your click-through rate (CTR)
    • The relevance of each keyword to its ad group
    • Landing page quality and relevance
    • The relevance of your ad text
    • Your historical AdWords account performance
    So trying to improve all that will give you better QS, that means Higher Ad Rankings and Lower CPC.
     
  4. Morticai

    Morticai Moderator moderator affiliate

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    @Unicorn summed it up very nicely.

    I personally noticed one of the largest factors is CTR & relevancy. So as long as your offer is relevant to your targeting, the primary thing you should focus on is CTR.

    A trick to help get a better CTR, is to use the same exact ad 10 times in an ad group.

    More ads = higher probability that one of those ads will have a very high CTR based on chance.
     
    azgold and Unicorn like this.
  5. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    @Morticai - awesome tip, I've never heard/read that before, thanks! :)
     

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