propellerads adcombo
Dismiss Notice
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

Help me calcuate! :)

Discussion in 'General Affiliate Marketing Forum' started by twistx3m, Jan 4, 2013.

  1. twistx3m

    twistx3m Affiliate affiliate

    2
    0
    0
    Help me calculate! :)

    :confused::confused::confused:

    You have 3 banners, with the following statistics, and their bids are:

    Banner-1: 90,334 impressions, CTR 0.23% and 20 leads. The bid/price is $0.18 per 1k impressions.
    Banner-2: 226,654 impressions, CTR 0.27% and 24 leads. The bid/price is $0.22 per 1k impressions.
    Banner-3: 421,106 impressions, CTR 0.30% and 78 leads. The bid/price is $0.19 per 1k impressions.

    Please calculate and sort these 3 banners by their CPA value (lead related value), from the best to the worst banner.

    Its for a job interview, please help me :) :confused::confused::confused:
     
  2. Marc

    Marc 武士- Spamurai moderator affiliate

    2,860
    1,134
    113
    Re: Help me calculate! :)

    the best one is Banner 1: 90.334 x 0.18 = $16.26 / 20 = $0.81 Investment per lead
    then Banner 3: 421.106 x 0.19 = $80.01 / 78 = $1.03 inv p lead
    worst Banner 2: 226.654 x 0.22 = $49.86 / 24 = $2.08 ipl
     
  3. twistx3m

    twistx3m Affiliate affiliate

    2
    0
    0
    Re: Help me calculate! :)

    Can u explain me how you did it? :)


    Thanks a lot!
     
  4. Marc

    Marc 武士- Spamurai moderator affiliate

    2,860
    1,134
    113
    Re: Help me calculate! :)

    ehm, pressing the buttons of a calculator :)

    No, jokes aside: You pay for the impressions. The impressions generate a certain number of leads.
    The amount you have to pay for the impressions divided by the number of leads you have got indicates the investment per lead.

    In this example the CTR (Click Through Rate) is not interesting as it is a PPV (impressions) campaign.
    CTR is important, if it is a PPC campaign.
     
  5. K

    K Administrator Administrator affiliate

    Job interview or Clickbooths approval test?

    LOL!
     
  6. operationoffers

    operationoffers Affiliate Manager Affiliate Manager affiliate

    664
    58
    28
    what type of campaign were you running
     
  7. nonni1990

    nonni1990 Affiliate affiliate

    17
    1
    0
    If you are not sure how to work it out just Google cpa calculators and you're good to go
     
  8. Samrath Gupta

    Samrath Gupta Service Manager Affiliate Manager Service Manager affiliate

    469
    62
    28
    LOL ! Good One :D :D
     

Featured Resources (View All)

adsxposed