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Help me calcuate! :)

twistx3m

New Member
affiliate
Help me calculate! :)

:confused::confused::confused:

You have 3 banners, with the following statistics, and their bids are:

Banner-1: 90,334 impressions, CTR 0.23% and 20 leads. The bid/price is $0.18 per 1k impressions.
Banner-2: 226,654 impressions, CTR 0.27% and 24 leads. The bid/price is $0.22 per 1k impressions.
Banner-3: 421,106 impressions, CTR 0.30% and 78 leads. The bid/price is $0.19 per 1k impressions.

Please calculate and sort these 3 banners by their CPA value (lead related value), from the best to the worst banner.

Its for a job interview, please help me :) :confused::confused::confused:
 
Re: Help me calculate! :)

the best one is Banner 1: 90.334 x 0.18 = $16.26 / 20 = $0.81 Investment per lead
then Banner 3: 421.106 x 0.19 = $80.01 / 78 = $1.03 inv p lead
worst Banner 2: 226.654 x 0.22 = $49.86 / 24 = $2.08 ipl
 
Re: Help me calculate! :)

ehm, pressing the buttons of a calculator :)

No, jokes aside: You pay for the impressions. The impressions generate a certain number of leads.
The amount you have to pay for the impressions divided by the number of leads you have got indicates the investment per lead.

In this example the CTR (Click Through Rate) is not interesting as it is a PPV (impressions) campaign.
CTR is important, if it is a PPC campaign.
 
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