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Good privacy pays for web stores

Discussion in 'Business Management' started by gkd_uk, Jun 7, 2007.

  1. gkd_uk

    gkd_uk Affiliate affiliate

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    People will pay more for goods if a website does a good job of protecting their privacy, a study shows.
    The Carnegie Mellon study looked at what shoppers do when they are told what sites do with personal data.

    It suggests that shoppers will pay a premium equal to about $0.60 (30p) on goods worth $15 (£7) if they are re-assured about privacy.

    The study was used to evaluate a tool that aims to give web users clearer information about privacy policies.

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