gkd_uk
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People will pay more for goods if a website does a good job of protecting their privacy, a study shows.
The Carnegie Mellon study looked at what shoppers do when they are told what sites do with personal data.
It suggests that shoppers will pay a premium equal to about $0.60 (30p) on goods worth $15 (£7) if they are re-assured about privacy.
The study was used to evaluate a tool that aims to give web users clearer information about privacy policies.
Read more
The Carnegie Mellon study looked at what shoppers do when they are told what sites do with personal data.
It suggests that shoppers will pay a premium equal to about $0.60 (30p) on goods worth $15 (£7) if they are re-assured about privacy.
The study was used to evaluate a tool that aims to give web users clearer information about privacy policies.
Read more
