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Glossary of terms

Discussion in 'What is Affiliate Marketing? (START HERE)' started by K, Aug 11, 2015.

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  1. K

    K Administrator Administrator affiliate

    Glossary of terms

    Affiliate Marketing

    A revenue sharing arrangement between online merchants and publishers (affiliates) in which the affiliate earns a commission for producing a sale, lead or click for the merchants site.

    Affiliate Network
    Intermediary between the merchants and publishers, including tracking technology, reporting tools, and payment processing.

    Affiliate
    A publisher that promotes a merchant's products and/or services and that earns a commission for referring clicks, leads, or sales.

    Advertiser (Merchant)
    Business owner who works with affiliates to generate business for their site or product.

    Affiliate Agreement
    The terms that govern the relationship between a merchant and an affiliate.

    CPA (Cost-Per-Action)
    The cost amount for a conversion such as a sale or lead.

    CPC (Cost-Per-Click)
    Cost of an individual click when paying on a per-click basis.

    CPM (Cost-Per-Thousand)
    The cost of 1000 banner impressions.

    Targeted Marketing
    Offering the right offer to the right customer at the right time.

    Conversion
    When one of your visitors makes a purchase on the merchants site... That is, converts from a visitor to a buyer.

    Cloaking
    Hiding of page content or affiliate linking code.

    Click-Through
    When a user clicks on a link and arrives at the next page.

    Click-Through Ratio (CTR)
    Percentage of visitors who click-through to a website.

    Creative
    The promotional tools advertisers use to draw in users. Examples are: text links, towers, buttons, badges, email copy, pop-ups, display banners etc.

    Banner Ad
    Advertising in the form of a graphic image via display marketing.

    Contextual Link
    Placement of affiliate links within related text.

    Opt-In
    The term opt-in means a user has given consent to be attached to your list by entering their email.

    Demograph
    Data used to separate human populations such as age, race and gender.
    Email Link
    An affiliate link to a merchant site contained in an email newsletter or signature file.

    Impression
    An advertising metric that indicates how many times an advertising link or banner is displayed.

    Search Engine Optimization (SEO)
    The process of appearing higher in the rankings on search engines.

    Text Link
    A link not accompanied by a graphical image.

    Tracking URL
    A URL with your special affiliate code attached to it. Visitors arriving at the site are tracked back to you through your special code, or ID.

    Unique User
    A unique visitor to your website – probably, the best indicator of site traffic.

    ROI
    Return on Investment (How to calculate ROI: ROI = (Revenue - Cost) divided by the Cost).

    PPC
    Pay Per Click.

    PPV
    Pay Per View.

    PPD
    Pay Per Download.

    EPC
    Earning Per Click.

    Charge Back
    An invalid sale that results in the affiliate's commission being forfeited.

    Niche
    Specific and targeted section of a particular market.

    Affiliate Manager
    The person responsible for running the merchant’s affiliate program.

    Affiliate Tracking
    The process of tracking a link uniquely by affiliate using an Affiliate Link.

    EMD
    Exact Match Domain.



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    Last edited: Nov 9, 2016

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