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Free WSO VS $1 WSO

Discussion in 'Email Marketing' started by spook2992, Jun 2, 2014.

  1. spook2992

    spook2992 Affiliate affiliate

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    High guys. I wanted to ask this question here, and not on the warriorforum.

    Whats the best way to do a WSO with the sole intention of building a list? A free WSO or a $1 wso. each have there merits, but I'm not sure.

    Anyone have any experience?
     
  2. lrs1995

    lrs1995 Moderator moderator affiliate

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    I would personally suggest a free WSO.
    You can easily build a targeted with those.
     
  3. spook2992

    spook2992 Affiliate affiliate

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    but how do i know if they are just freebie seekers?
     
  4. lrs1995

    lrs1995 Moderator moderator affiliate

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    some of them will be freebie seekers. But if you are providing great content then they will see u as an authority. And when introduce them to a product there will more chances for conversions.
    thats the whole point of email marketing - build a relationship with your subscribers.
     
  5. filelead

    filelead Affiliate affiliate

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    Providing a free wso is a great way to get started but if your content is quality they could turn into long term buyers.
     
  6. xploit

    xploit Affiliate affiliate

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    Make sure your content is of good quality, people will unsubscribe immediately if it isnt
     
  7. mlaghfiri

    mlaghfiri Affiliate affiliate

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    the 1$ courses convert well cause its very cheap u'll never loose a lot if u bought it!
     
  8. black dragon

    black dragon Affiliate affiliate

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    For list building: Free.

    When they buy, segment them to a "buyers" list, (use AWprotools for Aweber, don't know about other email providers) that way you split the buyers from the tire kickers.
     
  9. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

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    Always, always, always, give out free stuff one way or another. If you are first starting out and you don't have highly valuable, highly actionable content with loads of real testimonials from a beta group, then start a beta group. A beta group will give the social proof that everyone of the potential buyers will first look fo. So, do a limited hand out of your product to reputable members on the WF and ask them for their honest feedback and if it's all good then you can move forward to selling your stuff and building a great reputation in the process. You need to have credibility to properly launch a WSO that will give buyers encouragement to buy while building your own level of authority for the audience in the forum for future product sales. The best way is with the positive reviews and/or testimonials from a trusted sources on the WF, et al, and to have their positive remarks to post when your WSO goes live for sale.As long as your product is stand up and solid, trusted members of the WF will work with you and ask the same of you in the future.
     
  10. ljadschris

    ljadschris Affiliate affiliate

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    We've found that the best bet is to go with free and then have an upsell once you've gotten a chance to show them what you can do for them. If you can 1) describe their challenge better than they can, 2) Demonstrate that you can help them fix it, then having a small paid offer at the end of your free course will help you both build a list as well as identify people on that list who are willing to spend some money. Keep testing and tweaking and you'll get there. Good luck.

    Feel free to hit me up on skype (ljads.com)
     
    1 person likes this.

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