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Facebook charges a higher CPC than the specified max CPC

Discussion in 'Social Media' started by nordestgaard, Jul 30, 2014.

  1. nordestgaard

    nordestgaard Affiliate affiliate

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    Hi,

    I created a new test campaign of FB yesterday. I set the max CPC to $0,45 (the suggested bid from FB). Today the campaign got 6 clicks, but the CPC is $1,57 which is much higher than the defined max CPC.

    Can anybody tell me how this can happen?

    Best :)
    Jakob
     
  2. jr_sci

    jr_sci Service Manager Service Manager affiliate

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    Never happened to me mate. Have you taken this matter to Facebook Ads support?
     
  3. ProfitHacks

    ProfitHacks Affiliate affiliate

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    Seems odd to me, never heard of this, You sure you didnt set the max CPM to 0.45?
     
  4. nordestgaard

    nordestgaard Affiliate affiliate

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    I think I made a mistake by connecting a FB page to the campaign. FB charges for clicks to the page as well. I thought the max CPC was the bid for clicks to my website
     
  5. servandosilva

    servandosilva Moderator moderator affiliate

    1,154
    864
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    Yeah. That's it.

    Clicks for Facebook include:

    - Clicks to website
    - Click to fan page
    - Click to open an image
    - Click to read more text

    So any of those will charge you something if you're using CPC.
     

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