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Facebook Ads: Low Reach, Low CTR but High oCPM

adidam

Skype: AdidamHere
Hello,

I was continuously running ads on Facebook! But since last 3 days my ad reach is bad, CTR is low and oCPM is high.

I created new ads, I created new ad sets, I created new campaigns, I created ads after making new pages even but it's the very same story.

P.S.: Targeting, Ad copy and all is totally same in every case. No change in anything.

Please let me know what to do? I am not able to solve this issue.

I track my site's traffic using Google Analytics!

Thanks
 
New Facebook ads standard

Hi
The same situation: a few weeks ago, FB implemented new ads. CTR has changed :confused: and was increased CPC. Ads Bid was = $0.45, old ads has a good CTR between 0.250-0.150% and CPC was $0.15-0.23 at the US,CA market. But now I am confused why with the similar ads in the right side columns CTR 0.250% and CPC $0.32-0.4 and very low traffic couple of days, with the similar Ads Bid = $0.45. It was with a game Sparta, too. Why it happens? What is the % of CTR should be according to new ads standard, now ??

Thank you!
 
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