Facebook ads + App install offers

[Kc-Tan]

Hi Matuloo,
Can i promote app install offers through Facebook ads?
Which method? should i choose promote app as campaign objective or it's better to send people to my landing page ?
Thanks a lot

 

[Matuloo]

I didn't promote apps on FB by using conversion as an objective myself. But in case I understand the system correctly, for it to work, you need to be able to place some kind of conversion pixel on the app download page - which is something that the app owners don't usually offer.

So I would say, you need to use the standard way of using landing pages and promoting apps that way. And yes, apps can be promoted on facebook, in case they are in par with their guidelines of course.