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Definition of what Pay Per Call, (PPC) is

Discussion in 'General Internet Marketing' started by JohnCPAAlpha, Aug 3, 2012.

  1. JohnCPAAlpha

    JohnCPAAlpha Affiliate Manager Affiliate Manager affiliate

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    This is a small lesson in pay per call. I will go over the basics of PPC. I hope this helps some of you that may have questions about PPC.

    Pay Per Call is no different than your traditional affiliate marketing; except, instead of the action being a registration or a purchase, it is a call. This is not a new concept. This form of marketing has been around since before the internet. For example, in the past, someone would go to a sporting event and pass business cards or coupons out with a phone number (this is a great offline way to make conversions In the PPC niche).
    Presently, affiliates are used to generate inbound calls to various offers. The reason inbound calls are worth so much more, is because the consumer is definitely interested in the service or product. An inbound call is easier for a telemarketer/advertiser to convert than cold calling; thus, saving the phone room /advertiser money.
    What happens is you will place a small java code on your landing page. The consumer will enter their phone number and immediately upon submitting their phone number, a representative will be on that line to pitch them the product or service. Advertisers usually have a time frame for the consumer to stay on the line in order to get credit or make your conversion, anywhere from two to eight minutes.
    We currently promote pay per call through email drops, but, you do not have to limit yourself to email when promoting pay per call offers. You can do media buys, placement, et cetera. Remember, your best friend in any marketing venture is thinking out of the box. You are only limited by the limits you set for yourself. Pay per call can be very profitable.
     
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