Dating without Facebook

[Andy Haskins]

Hi Luke, thanks for participating in this AE Week.

As a marketer and affiliate manager what effect have you seen on the dating vertical since Facebooks freeze on dating promotion? Have affiliates been able to adjust and recover well and do you recommend newbies still look at dating as a means to getting started in the AM industry?

 

[Luke]

As I mentioned in my interview, we've definitely seen a slight decrease in dating traffic since Facebook's dating ban. Our industry is constantly changing and affiliates do a great job of keeping up with that change. With Facebook gone, I'm seeing more publishers asking about doing direct media buys and buys through networks like SiteScout. We've also seen an increase in interest in POF.

I think advertising on POF should be a stepping stone in every affiliate's journey. It's something I go back to all the time. Dating will always be around and it's something every affiliate should learn to promote.