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CPA vs. CPM vs. CPI

Discussion in 'Mobile Marketing' started by yesuplizard, Mar 1, 2016.

  1. yesuplizard

    yesuplizard Affiliate Manager Affiliate Manager affiliate

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    Which one of these models win in the Mobile Ads?
    ( I know it depends on platforms but I want to know what do you guys prefer to use for a mobile ads? )

    Thank you all in advance!
     

    Attached Files:

  2. Mr. FOX

    Mr. FOX Affiliate affiliate

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    For me, I found CPI is the finest for mobile ads campaign.
     
    yesuplizard likes this.
  3. CPAHeavenJohn

    CPAHeavenJohn Affiliate Manager Affiliate Manager affiliate

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    I would say that both CPA and CPI are great for app monetization.
     
    yesuplizard likes this.
  4. Daria_WapEmpire

    Daria_WapEmpire Affiliate Manager Affiliate Manager affiliate

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    It also depends on geos. CPI usually works better than CPA for tier-1 countries. At the same time in tier-3 CPI can be not worthy at all for there're many people using featurephones
     
    yesuplizard likes this.

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