CPA vs. CPM vs. CPI

[yesuplizard]

Which one of these models win in the Mobile Ads?
( I know it depends on platforms but I want to know what do you guys prefer to use for a mobile ads? )

Thank you all in advance!

 

[Mr. FOX]

Which one of these models win in the Mobile Ads?
( I know it depends on platforms but I want to know what do you guys prefer to use for a mobile ads? )

Thank you all in advance!

For me, I found CPI is the finest for mobile ads campaign.

 

[CPAHeavenJohn]

I would say that both CPA and CPI are great for app monetization.

 

[Daria_WapEmpire]

It also depends on geos. CPI usually works better than CPA for tier-1 countries. At the same time in tier-3 CPI can be not worthy at all for there're many people using featurephones