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Content, Seo & Ppc

Discussion in 'Search Engine Optimisation' started by MrCat, Oct 2, 2007.

  1. MrCat

    MrCat Affiliate affiliate

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    A simple equation for an effective marketing campaign :

    Good content (info,service or product) + SEO + PPC, Paid back links, Forum posts to similar niche, banners, etc. = Great traffic and more targeted traffic!

    IMO, opting for paid ways contribute well to a good marketing mix especially at getting targeted traffic. In reality, getting 10 targeted traffic is better that 100 random traffic. Getting just mere random traffic doesn't constitutes your site's success - it's the conversion you get from your traffic. Getting traffic is just the first step, offering the right stuff to your visitors and conversion should be utmostly considered.

    To sum up, SEO is great for the long run and should't be left out. This is a long process and wouldn't always give you immediate results. Premium ways (PPC, paid links, banner, etc) for faster generation of targeted traffic especially if you have time constraints.

    What are your thoughts?
     
  2. marketraise001

    marketraise001 New Member

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    O and PPC can work together in tandom.

    PPC (Pay Per Click) is a paid search that is conducted on a search engine for progressive search results.There has been numerous arguments and comparisions between the performance of SEO and PPC as to which is better.Typically, search engine optimization specialist may be busy with content, page titles and links (internal and inbound). Paid search professionals monitor bid amounts, tinker with ad copy and revise landing pages.But If these professional from their respective fields combine together then the entire community of SEO and PPC activists will benefit to a great extent if the following operations are performed successfully.

    1)Analyze and then share your keyword research.The research should be conducted with specific keyword tools.
    2)Share and keep a tally of creative copy of search produced.
    3)Keep a constant comparative study of pages downloaded from the net.
    4)Take a joint decision as to when a natural ranking is high enough for a PPC ad that has a warrant.
    5)There is an important aspect in SEO called Link Exchange.Sites submit their url in link directories to exchange links with websites.But on a common basis sites from one category are not allowed to exchange links with sites from another category.This is where PPC comes into play.

    SELECT AND ADJUST YOUR KEYWORDS PROPERLY
    The next important thing one has to keep in mind the keywords that one is putting for his website.Proper keyword selection will always provide good search results for your website.Want to increase traffic, build credibility, improve your search engine rankings and get people talking about your business--at no cost? Then open up your word processor, and start writing.

    By determining your best search keywords, writing an article that includes those keywords and getting it distributed online, you'll be putting yourself on the radar of people looking for what you provide.
    Write a keyword-rich article that relates to what you sell, then give it away to other sites--for free. Believe it or not, this is one of the best ways to drive a steady stream of eager customers to your site.Keyword selection is everything and it's healthy and practical to revise strategic keyword SEO or PPC experts can offer a fresh perspective based on the search behavior trends they're studying.

    BE CAREFUL ABOUT YOUR LANDING PAGES.
    With landing pages, it's important to be careful because the SEO rules don't apply to PPC. Depending on how the page is coded and where the copy is placed, a PPC campaign can generate great results based on the traffic that is purchased.PPC possess the potential to give site owners the most precise targeting at subsidary rates, but putting SEO on the backfoot while you work on your PPC campaigns may be a bit risky. Remember, optimizing your PPC campaigns won't help tell your customers what your site is about or whatservices or products you are throwing up. If your site is poorly optimized and poorly designed, why would you want to attract visitors to it in the first place?

    By using PPC you can help users become more familiar with your web site. Once these users become use to seeing your web site they will stick around. Plus, the more often that visitors come to your site, the better the Search Engines will like your site. This is one of the many reasons why it is so important to try to get as many people as possible to visit your site.

    The 2 major Search Engine marketing strategies that exist today are SEO (search engine optimization) and PPC (pay-per-click). You should know and understand that these two methods are very different from one another. This will help you to be better enabled to decide which one is right for you and your web site. Of course, part of this decision will depend upon what your web site is like.Nevertheless, it is still important to understand what PPC advertising is. Once you have conducted a thorough analysis of both SEO and PPC you come up with an idea as to which one will be the best format for optimization of your website on major search engines.
     
  3. iceforever.diamonds

    iceforever.diamonds New Member

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    have a good content, regular updates and submissions will do...
     
  4. PosterManiac

    PosterManiac Affiliate affiliate

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    And Submission to Good Quality Directories, related themes works faster and more effective.
     
  5. ibiber

    ibiber Affiliate affiliate

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    Getting visitors to your websites

    I really admire your article about SEO & PPC and how you put it together. My problem is I find it too complicated to optimize and create keywords for each page, especially when I am not very good in writing. The number of competitors who sell the same product or service has huge impact on your page ranking. There are hosting companies who offer all-in-one web tools that help you create the content and follow step-by-step to get your pages on the first 10 search engines pages.

    I am learning a lot from this forum:)
     
  6. Adulu

    Adulu Affiliate affiliate

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    Some of people discussion SEO.
    I noticed people who didn't have anchor text.
    is this one kind of strategy?
     
  7. bigrob

    bigrob Affiliate affiliate

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    Thats a good question adulu
     
  8. iceforever.diamonds

    iceforever.diamonds New Member

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    i have doubts when it comes to paid backlinks...
     
  9. MrCat

    MrCat Affiliate affiliate

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    What about them? Targeted backlinks is a nice way to draw traffic to your site just as well as other marketing ways. You pay for links to get the right traffic and shouldn't be for PR concerns IMO ;)
     
  10. OnlineDownloads

    OnlineDownloads Affiliate affiliate

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    I'm very much scared of PPC and so I don't deal with PPC as it is involves highly risk
     
  11. Arun Lakhera

    Arun Lakhera Affiliate affiliate

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    I want to know more about link exchange, link directories and their role in increasing targeted traffic.:)
     
  12. MrCat

    MrCat Affiliate affiliate

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    Submitting to high PR directories will help your site in PR building in the long run. You also get targeted traffic if you submit to the right category..
     

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