Case Study Will Prove You That Offline Marketnig Is Alive!

[vyp]

Hello, Guys.

In this post i'm going to talk about 'home biz' offer which i promoted in UK. Yes, you have heard right - in UK. Believe me there is plenty of people who wants to do business, but many marketers pay attention just to USA .

Okay. On November 2011 i was trying to find/recruit leaflet distributors. But i found Royal Mail ( post office ) offering this service Door To Door 5p per page. That was good rate for me, cause i knew that they will do job perfectly.

Okay so i chosen offer related to Home Biz Opportunity. Which pays $32.75 per lead.

Registered domain name.
Hired professional designer to design my flyers.
Printed [170 GSM | A6] Gloss Art type flyers. 1000 units to test campaign.

( for 1000 I used myself, i distributed flyers myself. )

Okay, result was not so cool, but from 1000 flyers I received 300 clicks!!!! That's very cool. 300 clicks and 18 sales. ( 150$+ profit ~. )

So i started to think what to do next, how to maximize profits and etc.

I've heard media specialist, who created for me very nice case study video. How to purchase and etc, everything was explained on my landing page.

I was never tried to do offline marketing in that way ( Offline Promotion -> Landing Page -> Offer )

But always first time comes. I printed 15,000 copies of my flyer designs.

Went to the post office business specialist and we did a deal. In one week my flyers were all around UK! And I started see results second day.

I'm not going to say how much i made money, because im not the one who likes to tell personal income.

But I can tell you it really works. I even built a list of 2,3k+ email subscribers which making me commissions till now..

Whats the point here that i wrote this shitty post?

I did that, because I want to tell you that it really works and it will work ( my opinion ) until we will have offers to promote.

There is so many ways to promtoe offline, omg omg omg! Even small kid can do that. ( When i started my brother 14years old was doing leaflet distributing for me )

In the next posts i'm going to show you real proofs, how we made $15,000 just in 3 days , and it was before christmas!

If you have any questions just ask, if you are looking leaflet distributors in USA - let me know
P.S. Sorry for my english, my native language is german.
Marx.

 

[K]

Man this is awesome - and exactly what i want to do!

I am also in the UK please tell me who i can contact for the distribution service?

Also explain the landing page abit more - you mean your leaflet redirected to a landing page then to and offeR?

 

[vyp]

Man this is awesome - and exactly what i want to do!

I am also in the UK please tell me who i can contact for the distribution service?

Also explain the landing page abit more - you mean your leaflet redirected to a landing page then to and offeR?

For distribution service use Post Office. ( Or find few guys in gumtree )

When i wrote that i did landing page and promoted in offline world and wanted to say that i did that way just because i wanted to build email list ( finance niche - thats why. ) and make much more money later.

 

[K]

For distribution service use Post Office. ( Or find few guys in gumtree )

When i wrote that i did landing page and promoted in offline world and wanted to say that i did that way just because i wanted to build email list ( finance niche - thats why. ) and make much more money later.

Is there an online link to the post office service? Ah i see so you collected email address and then fwd them onto the offer page.

Any examples?

 

[vyp]

Is there an online link to the post office service? Ah i see so you collected email address and then fwd them onto the offer page.

Any examples?

Link: http://www.royalmail.com/marketing-services/campaign-delivery/door-door

No, building list was just as optional way.

My landing page was made to attract people to click the link and go to the offer. I played that way, but built a big list too

 

[Mohalsaiad]

Good Plan
Thanks For Share ....

 

[K]

Link: http://www.royalmail.com/marketing-services/campaign-delivery/door-door

No, building list was just as optional way.

My landing page was made to attract people to click the link and go to the offer. I played that way, but built a big list too

Anychance i could see an example?

 

[Abbas8]

Thanks for the share man, i'm a bit interested to talk further, could you add me on skype? PM'd you!

 

[ilovedesign]

You're right that the quality of the flyer has a lot to do with the success of the campaign. A boring design will yield poor results. It's worth it to invest in the design and printing on the front end for the profits you'll reap on the back end.

 

[kaniganj]

Pretty decent results, 300 clicks on 1000 flyers. 1/3 response rate is awesome. 1.8% total conversion rate is not bad, pretty standard...but it means your web copy is converting at 18/300 = 6%!! which is above average.

This is a 2-step process and if your larger mailing performs at the same level, that will be impressive.

 

[tac88]

I use a similar method and I hit them with a squeeze first then monetize my thank you page with multiple offers and using a buffer page in before offer converts 66% more conversions as I build a list. But I look to break even and make my money on back end. You can use this with paid traffic also.

 

[WishBone]

This is very impressive. I've never even imagined of doing this. In fact, I have never promoted a single offer at all. All I have done is promote via content locker. This case study inspires me to do something similar.

 

[tac88]

Those are some great numbers ! I sure would like to see one of the flyers and the funnel? But if not I understand thanks for sharing the case study.

 

[copyninja]

Will you hit me up pls?

 

[hiimjeremy]

This sounds like something that might be worth trying!!

 

[lloydknapman]

I'm going to do this but around my University, very targeted market, all aged around 18 - 25 and are all learning and socializing, should be a great way to advertise and get high conversions, if anyone has any affiliate networks or offers they think would convert well to students hit me up.