campaign budget

[cpafixman]

Hi there.

i am promoting an offer with a payout of $6.00. I have 120 keywords.

should my budget be $360 for this campaign or should it be more.

How do you people set budgets for each campaign?

 

[shasha]

For 120 keywords $360 budget is low IMO. Narrow down to limited popular keywords.
Split test with different landing pages and traffic sources.
See what works well.

 

[tyforest]

I normally spend 3-4x my offer payout on each test.

 

[cpafixman]

I normally spend 3-4x my offer payout on each test.

And is that for each keyword or just the overall campaign