Hi,
I have recently started in mobile and have my first campaign up and running and so far it’s going well and is profitable without optimizing yet. I am based in the UK and the offer am I am running is with an affiliate network that pays out in US dollars and I currently purchase ads on a CPC basis from an ad network that charges in British pounds. I am using Voluum as my tracking software (I would highly recommend it) but the problem I have is that my tracking metrics and RIO is skewed because of the difference in the value of the two currencies I am using. From my calculations I am still profitable despite the difference but I was wondering if other affiliates have this problem and how it can be tackled? I could change affiliate network or ad network so that the currencies match but I am sure there is a way round this so just wanted to know what others think is the best solution.
Your help would be greatly appreciated.
Thanks
I have recently started in mobile and have my first campaign up and running and so far it’s going well and is profitable without optimizing yet. I am based in the UK and the offer am I am running is with an affiliate network that pays out in US dollars and I currently purchase ads on a CPC basis from an ad network that charges in British pounds. I am using Voluum as my tracking software (I would highly recommend it) but the problem I have is that my tracking metrics and RIO is skewed because of the difference in the value of the two currencies I am using. From my calculations I am still profitable despite the difference but I was wondering if other affiliates have this problem and how it can be tackled? I could change affiliate network or ad network so that the currencies match but I am sure there is a way round this so just wanted to know what others think is the best solution.
Your help would be greatly appreciated.
Thanks