Broad Or Exact keywords
- Thread starter cpafixman
- Start date
internalsoul
Well-Known Member
First you should know the difference between the keyword types.
Broad match = Contains all the words, may be in any order, and may include other words
Phrase match = Contains all the words, in order, and may include other words before or after the phrase
Exact match = Contains only these words in this order
If you want volume then you should go with broad or perhaps phrase, if you are tight on budget and dont want to lose much then you can go for exact match but volume will be low. If you go for exact, then you must be loosing traffic for long tail keywords too. If you are collecting data in the initial phase of your campaign then broad is always suggested, as you get to know all kind of keywords bringing traffic and which one is converting. Later down the road you can always optimize the campaign and remove all non performing keywords and can stick with exact match.
Broad match = Contains all the words, may be in any order, and may include other words
Phrase match = Contains all the words, in order, and may include other words before or after the phrase
Exact match = Contains only these words in this order
If you want volume then you should go with broad or perhaps phrase, if you are tight on budget and dont want to lose much then you can go for exact match but volume will be low. If you go for exact, then you must be loosing traffic for long tail keywords too. If you are collecting data in the initial phase of your campaign then broad is always suggested, as you get to know all kind of keywords bringing traffic and which one is converting. Later down the road you can always optimize the campaign and remove all non performing keywords and can stick with exact match.
Last edited:
@internalsoul hit it on the head.
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