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Bing Ads help

Discussion in 'Pay Per Click' started by nuclearpenguin, Sep 26, 2014.

  1. nuclearpenguin

    nuclearpenguin Affiliate affiliate

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    Ive just started using bing ads and Im not sure if its exact and phrase I should choose ?

    Also when I copy and paste my keywords into the keyword tool I have to go through everyone to change the match type . There must be any easier way ?
     
  2. gammon

    gammon Affiliate affiliate

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    use this site keywordextend.com to change the format to fit bing first.
     
    ringpartner likes this.
  3. nuclearpenguin

    nuclearpenguin Affiliate affiliate

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    Really useful thanks :) Which match types should I use ?
     
  4. gammon

    gammon Affiliate affiliate

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    I think you d better use all type first,after that you will find which one is better for you.
     
    jarvis likes this.
  5. jarvis

    jarvis Affiliate affiliate

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    Here's an example of what I use. It's a method to make sure you don't exclude possible traffic by not choosing
    a certain match type.

    Adgroup#1:
    Acme Widgets (Broad)

    Buy Acme Widgets

    Our Widgets are the Best! Click to buy now!
    www.buyacmewidgets.com

    Keyword: "acme widgets"
    Match type: Broad
    CPC: $.25

    ________________

    Adgroup#2: Acme Widgets (Phrase)

    Buy Acme Widgets

    Our Widgets are the Best! Click to buy now!
    www.buyacmewidgets.com

    Keyword: "acme widgets"
    Match type: Phrase
    CPC: $.47

    _________________

    Adgroup#3: Acme Widgets (Exact)

    Buy Acme Widgets

    Our Widgets are the Best! Click to buy now!
    www.buyacmewidgets.com

    Keyword: "acme widgets"
    Match type: Exact
    CPC: $.52


    And after a while, as Gammon said, you can find which keywords/match types are getting you impressions/clicks and go from there.

    Hope that helps you!
     
    tom804 and K like this.
  6. nuclearpenguin

    nuclearpenguin Affiliate affiliate

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    That makes a lot of sense ,thanks guys
     
  7. tom804

    tom804 Affiliate affiliate

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    I like this and I'm going to try it myself but I kind of feel like this would also cause me to compete with my own ads.
     

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