Bing Ads - exact, broad, phrase. Which to start with?

[bulgarianbgm]

I am setting up a test campaign over at Bing Ads and I am wondering with which type of Match Type to start? Should I set bids for all 3 match types or start off only with Exact Match and see what results does that targeted traffic bring me?

Also what type of CPC would you advise me to set? If I use the Bing Keyword Tool as a guideline should I set the Avg. CPC that is shown there?

 

[adrian]

Exact for sure.

I kinda take a barter approach to cpc, Start low and move up. But I haven't binged for a long time. But if you think about it as: they are trying to make money off you and your trying to make money off them. Only spend what you have too especially if it's a test. You can always spend more but only if you don't blow the budget right off the bat.