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best way to scale

Discussion in 'Tracking' started by davidt, Oct 16, 2013.

  1. davidt

    davidt Affiliate affiliate

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    Hey Charles, thanks a lot for working too much on your vacation. I'm hoping you can share some light on scaling good campaigns? I find when I increase the budget, my CPC shoots up. Is it better to make multiple/ duplicate ads with low budgets or what have you found works best? THanks so much
     
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  3. charles_ngo

    charles_ngo Affiliate affiliate

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    - Keep split-testing everything. The higher your ROI, the more you can bid to increase volume

    - More ad placements and ad sizes. If you're only doing 300x250, try leaderboards and other ad formats

    - Expand countries. Only doing USA? Try it on other countries

    - More traffic sources
     
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