I have read several blog past week and after reading those blog I think I share my ideas about keyword research as well as some tips with you. Hope you like it.
Find Out Long Tail Keywords
You know long tail keywords are terms that are more specific (often longer) and less common. They focus more on a niche and are much easier to rank for than for more common keywords. Another benefit of focussing on these long tail keywords is that, although they are used less in search, the visitor that finds your website using them is more likely to buy your service or product.
Target The Location
If you operate in specific geographic areas then understanding the location terms that used by searchers will be an important part of the research process. Incorporating these terms into your SEO content will also make your target terms less generic and give you a higher chance of ranking for them.
User Interest
It is important to understand the user’s intent. We can use the type of keyword query to do this. There are typically three categories for keyword searches. .
Consumer vs. Business Terms
Some keywords that you want to rank for organically may have dual relevance across the B2C and B2B markets. For example “label printer” could be an individual looking for a label printer or a business looking for another business that prints bespoke labels. In these cases, it is important that we understand the variables that show the user is a business, not a consumer. For example using plurals for bulk purchases or using a more commercial variant of that term. The last thing we want to do is spend time optimising and ranking a site for terms that consumers search for as this will simply result in high bounce rates and no leads.
Your Competition
If a number of your terms are highly competitive, it is important that you get a greater understanding of alternatives for those terms or the value of that term to your business. Google Keyword Planner and Google Analytics can help with this.
Focus on Variants
As part of the next process, it will be important to gain an insight into the terminology used by the ideal user. Try and source the variations for the same item or service. Consider all the possible names, terminology or colloquialisms someone could use when describing your key offering.
Do You Emphasize on Query Terms
Query terms are any term that revolves around a user’s query, problem or question. These can be a great insight into the terminology and problems facing your users. There are large amounts of query keyword data in Google Analytics so be sure to read on to find out how to source it. One very simple way to find this kind of data is to use the filter in Google Analytics to search for terms containing “why”, “how”, “who”, “what”, “when” and “where”.
Find Out Long Tail Keywords
You know long tail keywords are terms that are more specific (often longer) and less common. They focus more on a niche and are much easier to rank for than for more common keywords. Another benefit of focussing on these long tail keywords is that, although they are used less in search, the visitor that finds your website using them is more likely to buy your service or product.
Target The Location
If you operate in specific geographic areas then understanding the location terms that used by searchers will be an important part of the research process. Incorporating these terms into your SEO content will also make your target terms less generic and give you a higher chance of ranking for them.
User Interest
It is important to understand the user’s intent. We can use the type of keyword query to do this. There are typically three categories for keyword searches. .
- Navigational – A navigational keyword search indicates the searcher wants to find a specific site.
- Informational – An informational keyword search indicates the searcher is looking for specific information.
- Transactional – A transactional keyword search indicates the searcher wants to perform a web-mediated activity.
Consumer vs. Business Terms
Some keywords that you want to rank for organically may have dual relevance across the B2C and B2B markets. For example “label printer” could be an individual looking for a label printer or a business looking for another business that prints bespoke labels. In these cases, it is important that we understand the variables that show the user is a business, not a consumer. For example using plurals for bulk purchases or using a more commercial variant of that term. The last thing we want to do is spend time optimising and ranking a site for terms that consumers search for as this will simply result in high bounce rates and no leads.
Your Competition
If a number of your terms are highly competitive, it is important that you get a greater understanding of alternatives for those terms or the value of that term to your business. Google Keyword Planner and Google Analytics can help with this.
Focus on Variants
As part of the next process, it will be important to gain an insight into the terminology used by the ideal user. Try and source the variations for the same item or service. Consider all the possible names, terminology or colloquialisms someone could use when describing your key offering.
Do You Emphasize on Query Terms
Query terms are any term that revolves around a user’s query, problem or question. These can be a great insight into the terminology and problems facing your users. There are large amounts of query keyword data in Google Analytics so be sure to read on to find out how to source it. One very simple way to find this kind of data is to use the filter in Google Analytics to search for terms containing “why”, “how”, “who”, “what”, “when” and “where”.
