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Banner Testing Process

Discussion in 'Display Media Buying' started by ___jlu, Oct 18, 2013.

  1. ___jlu

    ___jlu Affiliate affiliate

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    First of all, thanks for the awesome posts on your blog, Charles. They've helped me gradually bounce back from my SEO failures.

    I currently have an adult campaign that's profitable without much optimization. My issue is with my banner testing process.

    Right now, I have 2 batches of 5 winning banners (10 total) and want to come up with 1 more batch of banners to rotate. To find more winning banners, is it better to keep rotating these 2 batches while running 1-2 new banners in each batch?

    Or am I better off pausing my winning banners and running only new banners until I find my next batch of high performers?
     
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  3. charles_ngo

    charles_ngo Affiliate affiliate

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    Here's what I would do.

    Pause your winning batches. Launch 10-15 ads and find the winners from there.

    Now you have batch a, b, c. You should rotate them to slow down banner blindness. Batch A for 3 days, Batch B, for 3 days, Batch C for 3 days.
     
    1 person likes this.
  4. ___jlu

    ___jlu Affiliate affiliate

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    Thanks! That helps a lot. I can definitely see some nice ROI soon :)
     

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